These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]
One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.
Content curation is one of the easiest most fun I've had when creating a marketing strategies. It helps when you see positive results. Oo I bet you're saying I've gone over the edge by suggesting using content curation in a [...]
Whether you've set up shop in a brick and mortar shop or strictly online, when you're trying to connect with a regional market, it's critical that you know the local culture. That addresses a lot more than just the language [...]