/Tag:Branding

How Businesses Can Develop Their Brand Image on Social Media

These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]

By | June 10th, 2016|Branding, Social Media|0 Comments

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By | August 17th, 2015|Branding, Social Media|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.

By | May 22nd, 2014|Branding, Online Marketing|2 Comments

The Real Scoop on Content Curation [vid]

Content curation is one of the easiest most fun I've had when creating a marketing strategies. It helps when you see positive results. Oo I bet you're saying I've gone over the edge by suggesting using content curation in a [...]

By | July 11th, 2013|Branding, Online Marketing, Social Media|7 Comments

The Importance of Being in Tune with your Market’s Culture

Whether you've set up shop in a brick and mortar shop or strictly online, when you're trying to connect with a regional market, it's critical that you know the local culture. That addresses a lot more than just the language [...]

By | April 1st, 2013|Branding, Online Marketing|0 Comments

Are YOU An Industry Leader?

Are You a Leader? What does it take to succeed in Blogging and be seen as an industry leader? As with most things in life, it’s not really that hard but it does take time, effort and commitment. [...]

Don’t Commit Social Media Suicide

Oo noo! Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR [...]

By | February 4th, 2013|Branding, Social Media|5 Comments

Creating a Successful SEO Elevator Pitch

As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to "I help businesses [...]

By | January 28th, 2013|Branding|11 Comments

Building Authority in 2013

Create Your Masterpiece There have been many observations recently about how authority is creeping deeper and deeper into our online world. It's not really new - it just seems to be receiving a little more attention lately. Google [...]

By | January 25th, 2013|Branding|8 Comments

Google Plus Communities: More Uses Than You Might Imagine

Google Plus Communities is an excellent way to bring like-minded people together, and in fact, we can imagine these communities being able to take the place of forums. One thing to keep in mind, however, is that if a forum [...]

By | January 4th, 2013|Branding|82 Comments