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Branding

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. […]

By |May 22nd, 2014|Branding, Online Marketing|0 Comments

The Real Scoop on Content Curation [vid]

Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a […]

By |July 11th, 2013|Branding, Online Marketing, Social Media|7 Comments

The Importance of Being in Tune with your Market’s Culture

Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language […]

By |April 1st, 2013|Branding, Online Marketing|0 Comments

Are YOU An Industry Leader?

What does it take to succeed in Blogging and be seen as an industry leader?

As with most things in life, it’s not really that hard but it does take time, effort and commitment.

So what are some of the key features […]

By |February 8th, 2013|Content Development, Online Marketing, Social Media|9 Comments

Don’t Commit Social Media Suicide

Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity […]

By |February 4th, 2013|Branding, Social Media|4 Comments

Creating a Successful SEO Elevator Pitch

As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses […]

By |January 28th, 2013|Branding|11 Comments

Building Authority in 2013

There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not […]

By |January 25th, 2013|Branding|8 Comments

Google Plus Communities: More Uses Than You Might Imagine

Google Plus Communities is an excellent way to bring like-minded people together, and in fact, we can imagine these communities being able to take the place of forums. One thing to keep in mind, however, is that if a forum […]

By |January 4th, 2013|Branding|82 Comments

Share Your Entire Social Business Personality On Your Own Site

Not long ago, we discussed The Personable Business: Creating your Story with Social Content. One of the points of that discussion was that once you get online, you’ll end up with a social story whether you want one or not, […]

By |December 5th, 2012|Social Media|70 Comments

How Do You Convert Readers To Buyers?

How many times have you read or heard about how to generate more traffic? It always sounds easy, doesn't it? Very seldom does someone actually tell you it's difficult; they brush it over with, "well, you have to have a great marketing campaign, followers and so on." They then continue with their diatribe of how wonderful their suggestions are, and how you should be sure to try them out.

By |March 22nd, 2012|Branding|239 Comments