One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.
Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a […]
Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language […]
What does it take to succeed in Blogging and be seen as an industry leader?
As with most things in life, it’s not really that hard but it does take time, effort and commitment.
So what are some of the key features […]
As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses […]
There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not […]
Google Plus Communities is an excellent way to bring like-minded people together, and in fact, we can imagine these communities being able to take the place of forums. One thing to keep in mind, however, is that if a forum […]
How many times have you read or heard about how to generate more traffic? It always sounds easy, doesn't it? Very seldom does someone actually tell you it's difficult; they brush it over with, "well, you have to have a great marketing campaign, followers and so on." They then continue with their diatribe of how wonderful their suggestions are, and how you should be sure to try them out.