Branding

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How Businesses Can Develop Their Brand Image on Social Media

These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]

By | June 10th, 2016|Branding, Social Media|0 Comments

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By | August 17th, 2015|Branding, Social Media|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.

By | May 22nd, 2014|Branding, Online Marketing|2 Comments

The Real Scoop on Content Curation [vid]

Content curation is one of the easiest most fun I've had when creating a marketing strategies. It helps when you see positive results. Oo I bet you're saying I've gone over the edge by suggesting using content curation in a [...]

By | July 11th, 2013|Branding, Online Marketing, Social Media|7 Comments

The Importance of Being in Tune with your Market’s Culture

Whether you've set up shop in a brick and mortar shop or strictly online, when you're trying to connect with a regional market, it's critical that you know the local culture. That addresses a lot more than just the language [...]

By | April 1st, 2013|Branding, Online Marketing|0 Comments