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Don’t Be a Marketing Magpie – Avoid Shiny Object Syndrome

The magpie is an interesting bird. Practically vilified in the UK and considered a sign of good fortune in Korea, this bird has influenced many cultures throughout history. Yet one universal fact remains true about this striking bird, and that […]

By |July 1st, 2013|Online Marketing|3 Comments

Tips for Achieving your Business Goals

There are a lot of self-improvement tips that focus on helping you achieve your goals. Some of them make some pretty good points, and some of them are just a lot of fluff. I thought I’d share some tips that […]

By |May 15th, 2013|Online Marketing|1 Comment

Negotiating with Hard-heads

I’m sure you’ve all found yourself faced with the necessity of having to deal with some hard-head that just seemed determined to be difficult. No matter how logical your position, or how illogical their own, they refuse to see reason […]

By |May 6th, 2013|Online Marketing|4 Comments

Treat your Customers like they Deserve and Expect

The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose […]

By |April 22nd, 2013|Branding|4 Comments

Social Media as a Customer Relations Platform

We’ve talked many times about social media and how to use it for your business, but I want to touch on it again, because we keep seeing people screw it up SO bad!
Social Customer Relations – Benefits and Risks
One […]

By |April 15th, 2013|Social Media|5 Comments

Working in a Vacuum

I recently spoke with a prospective client for a cleanup project after they received one of those pesky Google Slaps for unnatural links and their site dropped a couple of hundred pages in the SERPs. As usual, the first thing […]

By |February 18th, 2013|Branding, Content Development|5 Comments

Partnerships are Like Marriages – Sweet or Sour, Depending upon Trust

Partnerships are often likened to marriages, and any of us that are both married and have had an opportunity to work with a business partner are likely to recognize the parallels.

I have a number of past partnerships, with a handful […]

By |January 16th, 2013|Online Marketing|1 Comment

7 Tips To Boost your B2B Efforts on Google Plus

Social media networks are a great way to boost your global B2B efforts and supplement business campaigns. With the variety now available, there’s no excuse for a lack of international business-to-business communication.

Leaving out the small timers, think about the major […]

By |December 24th, 2012|Online Marketing|117 Comments

Business Blogging Tips: The Why and The How

Businesses, whether small or large, local or enterprise, are constantly being told that blogging will help their search engine rankings, but many are left wondering how to actually implement a blogging strategy. While a few get the hang of it […]

By |November 12th, 2012|Content Development|92 Comments

Digital Marketing Shift and The New World Order

(Manipulating the Monetary Paradigm of the Time/Space Continuum)

Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our beloved frontier and are radically reshaping an already rocky business landscape. As business leaders, innovators, entrepreneurs and so on, we thrive in an atmosphere of “change as a constant”, but does the rate of change seem like it’s speeding up to you?

Suddenly, our ways of doing business – the traditional, tried and true ways – feel lacking. “Slow and steady wins the race” is no longer a strong axiom (if it ever really was), buried under, “Full speed ahead Mr. Sulu!”

We no longer have time for long review processes. We don’t have time to spend examining every potential crack or flaw in a business plan. You – your business and business processes – must be extremely fast and flexible to survive in our accelerated, highly competitive world. There’s no more room for sedate family station wagons; we’d all better be driving Bugatti Veyrons. […]

By |June 7th, 2012|Branding, Online Marketing, Social Media|74 Comments