Changes in Marketing Focus Require Revised Strategies

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying [...]

By | September 5th, 2013|Online Marketing, Social Media|7 Comments

This Just In: Digital Marketing. That Is All.

News flash. Digital is in - digital use, digital marketing and digital buying. More and more studies are rising to the surface that put this handwriting on the wall in big, flashing, Internet-green neon. Do you believe it? You'd better. [...]

By | June 4th, 2012|Branding, Online Marketing|130 Comments