Content Marketing

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Your Visitors’ Behavior Tells You About Your Content Marketing Efforts. Are You Listening?

  You spend a lot of time on your content marketing; doesn’t it make sense to pay attention to how well it’s working for you? Many look at their month-to-month traffic and say, “oh, we had a good month,” or [...]

By | February 2nd, 2017|Content Development|0 Comments

Are You Making this Big Mistake in Buyer Persona Marketing?

You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]

By | January 23rd, 2017|Branding, Content Development, Online Marketing|0 Comments

What is Content Marketing?

What is content marketing? What is it good for? Is there more to it than just writing a blog post and telling people about it? Last week, we started a “What is it in online marketing” series, with “What is [...]

By | December 19th, 2016|Content Development, Online Marketing|0 Comments

Content Marketing 101: How to Use your Content Wisely

Making the most of your content marketing means taking the time to use it wisely so you can reach your desired outcome. Without careful planning, you won't attract followers, encourage people to subscribe or increase your conversion rate. In fact, [...]

By | September 26th, 2016|Content Development|0 Comments

The Benefits of Content Marketing

Over the years, marketers and business owners have implemented many methods to get their products in front of potential buyers, generate sales and grow their businesses. Content marketing is just one of them. The problem is that the world has [...]

By | September 12th, 2016|Content Development, Online Marketing|0 Comments