conversions

Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now

Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”.

Black Friday and Cyber Monday may […]

By |December 16th, 2013|Online Marketing|0 Comments

25 eCommerce and Info Site Tips To Make This Holiday Season Bright

Is your website ready for this holiday season? It’s already that time of year again when stores are decorated in bright red, green and gold, with Christmas carols playing in the background. Long before anyone has time to think about […]

By |November 5th, 2012|Online Marketing|130 Comments

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales. There are a few […]

By |October 1st, 2012|SEO|174 Comments

Conversions Are All That Matter | And We Are Sticking To That

Really, aren’t conversions what everything comes down to? Think about it. Even your social activities on Facebook, Twitter, Quora, Google Plus and so on come down to the end sale. You’re making connections – why? To increase your business. – […]

By |August 13th, 2012|Online Marketing, SEO|167 Comments

Developing Copywriting & Content Strategies Like a Pro

(2 Phases, 6 Steps and a Partridge in a Pear Tree)

Many business owners hire copywriters and content strategists (shameless plug: we do this) to create conversion copy for their landing pages, but they also hire us to provide articles, blog […]

By |May 31st, 2012|Content Development, Online Marketing|187 Comments

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now.

You feverishly check your merchant account for the fiftieth time in the last week. It’s empty; the promised “landing page ROI” just isn’t happening. Either people have forgotten your site existed or your landing pages are bombing worse than Bouncing Betties ever did. […]

By |May 10th, 2012|Online Marketing, SEO|193 Comments

Four Tips for Improving Landing Page Conversions

Have you ever wondered why your website has a low conversion rate? You’re ranking well for your search terms in search engines like Google, Yahoo and Bing, so what gives? Many businesses face this challenge, and it’s often because of […]

Disturbing Trend with Big Business Points to the Failures of SEO

Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual […]

By |February 2nd, 2012|Content Development, Online Marketing, SEO|192 Comments

E-Commerce Marketing: Why Are Your Shopping Carts Being Abandoned?

Have you ever looked at your ecommerce analytics and thought, “Why didn’t they finish with the sale?” It’s frustrating, isn’t it? If those darn customers would just finish with the buying process and quit abandoning their shopping carts, you’d be […]

By |December 12th, 2011|Branding, Online Marketing|142 Comments

Website Conversion – Forget About the Obvious

Is your website doing what it’s supposed to be doing? Is it bringing in visitors that stick around, read and convert? If it isn’t, we ask you to consider the points in this article. They’re big points, even though they may seem like little, nit-picky, OCD things. They matter. Oh, wait… before you continue reading, you have to pretend you’re dumb – because, guaranteed, you’ll one day get a comment about your site (if you’re providing surveys, or otherwise testing, that is) and think, “Well, that’s dumb. It’s obvious that XYZ means…”

By |June 16th, 2011|Online Marketing, SEO|35 Comments