Copywriting 101: The Ins & Outs of Great Copy

If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.

By | June 29th, 2015|Content Development|0 Comments

Create Some Excitement For Your Blog

Looking to jazz up your Blog and create some excitement?  Here are some ideas to get you going.  Feel free to comment and share your ideas! Interview an expert: Everyone loves to hear from industry leaders and experts.  Interview one [...]

By | April 10th, 2013|Content Development, Online Marketing|9 Comments

4 Reasons Your Content Marketing Strategy Sucks

So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!

By | May 26th, 2011|Content Development, Online Marketing|0 Comments

SEO Isn’t Google Gaming, It’s Focused Marketing

There’s been a lot about SEO in the mainstream news lately, from the Wall Street Journal to The Globe and Mail, and even the New York Times. Last week, we posted a rant, (If You’re Going to Write About SEO, Get It Right) showing off a little bit of spirited irritation for the inaccurate and often sensational portrayal of an industry we love.

By | May 23rd, 2011|Online Marketing, SEO|42 Comments

SEO My Site

Daniela Jung A lot of people ask, “How can I SEO my site?” Here, we break it down to the basics of how to do just that. Keep in mind that this is merely an overview that you [...]

By | April 19th, 2010|Online Marketing, SEO|0 Comments