Now, in the SEO industry, Google Web Analytics is a touchy subject. So, for those in the industry who feel the need to yell and rant because I’m adding “Google” to the title, yell on, while I talk to the target audience.
Because, you see, GA is a free analytics platform. Thus, it’s widely used by many business owners small and large. As well, tons of SEO tools incorporate with Google Analytics, such as Raven Tools – a product I’m testing now. While you can use the analytics program offered with most web hosting platforms, many find it hard to read the raw data. Thus, GA – nuff’ said.