Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

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You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now. You feverishly check your […]

Four Tips for Improving Landing Page Conversions

Perfect Landing

Over the years, we’ve written a lot about landing pages, conversions and calls to action. It’s not enough to get traffic – although traffic is, of course, important. You also have to be able to answer the question, “What happens after they get to my site?” Then, once you have that answer, you have to learn what to do with it.

Why Professional SEO Providers Say Test Your Landing Pages

Test Landing

When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages.  Why?  Why not just build a landing page that works the first time? First, let’s talk about conventional wisdom, passed down from those professional SEO providers.  Conventional wisdom says that your home page […]

Testing Landing Pages with clicks to your website

Click

Landing pages are the pages your customers will arrive at when they select links that offer clicks to your website. The customers who do this are coming to your website because they’re interested in what you’re offering in a particular advertisement.  Once your customer clicks to your website’s landing page, you want them to stay […]

Landing Page Strategy and SEO Tools

SEO copywriting

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of helpful articles for visitors. The general Internet user will quickly tire of searching through the […]