Landing pages

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now.

You feverishly check your merchant account for the fiftieth time in the last week. It’s empty; the promised “landing page ROI” just isn’t happening. Either people have forgotten your site existed or your landing pages are bombing worse than Bouncing Betties ever did. […]

By |May 10th, 2012|Online Marketing, SEO|193 Comments

Four Tips for Improving Landing Page Conversions

Have you ever wondered why your website has a low conversion rate? You’re ranking well for your search terms in search engines like Google, Yahoo and Bing, so what gives? Many businesses face this challenge, and it’s often because of […]

Why Professional SEO Providers Say Test Your Landing Pages

When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages.  Why?  Why not just build a landing page that works the first time?

First, let’s talk about conventional wisdom, […]

By |November 14th, 2008|Online Marketing, SEO|2 Comments

Testing Landing Pages with clicks to your website

Landing pages are the pages your customers will arrive at when they select links that offer clicks to your website. The customers who do this are coming to your website because they’re interested in what you’re offering in a particular […]

By |September 20th, 2008|Online Marketing, SEO|2 Comments

Landing Page Strategy and SEO Tools

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of […]

By |August 13th, 2008|Online Marketing, SEO|0 Comments