marketing

Don’t Be a Marketing Magpie – Avoid Shiny Object Syndrome

The magpie is an interesting bird. Practically vilified in the UK and considered a sign of good fortune in Korea, this bird has influenced many cultures throughout history. Yet one universal fact remains true about this striking bird, and that […]

By |July 1st, 2013|Online Marketing|3 Comments

Adding Gamification Strategies to Your Marketing Plan

Have you ever stopped to think about what makes gaming so addicting? Even if you aren’t an avid gamer, you may have experienced the situation of sitting down to play a round or two of Candy Crush or Angry Birds, […]

By |June 27th, 2013|Online Marketing|8 Comments

Measuring Engagement and KPIs | Performance-Driven Marketing

Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next […]

By |July 19th, 2012|Online Marketing, SEO, Social Media|155 Comments

Measuring Awareness with Careful KPIs | An Info Morsel on Metrics

In Measuring Metrics for Success (SearchNewsCentral), we wrote about the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We also covered how satisfaction is an integral part of each funnel stage. For the next few posts on the Level343 […]

By |July 12th, 2012|Online Marketing, SEO, Social Media|97 Comments

Digital Marketing Shift and The New World Order

(Manipulating the Monetary Paradigm of the Time/Space Continuum)

Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our beloved frontier and are radically reshaping an already rocky business landscape. As business leaders, innovators, entrepreneurs and so on, we thrive in an atmosphere of “change as a constant”, but does the rate of change seem like it’s speeding up to you?

Suddenly, our ways of doing business – the traditional, tried and true ways – feel lacking. “Slow and steady wins the race” is no longer a strong axiom (if it ever really was), buried under, “Full speed ahead Mr. Sulu!”

We no longer have time for long review processes. We don’t have time to spend examining every potential crack or flaw in a business plan. You – your business and business processes – must be extremely fast and flexible to survive in our accelerated, highly competitive world. There’s no more room for sedate family station wagons; we’d all better be driving Bugatti Veyrons. […]

By |June 7th, 2012|Branding, Online Marketing, Social Media|74 Comments

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now.

You feverishly check your merchant account for the fiftieth time in the last week. It’s empty; the promised “landing page ROI” just isn’t happening. Either people have forgotten your site existed or your landing pages are bombing worse than Bouncing Betties ever did. […]

By |May 10th, 2012|Online Marketing, SEO|193 Comments

Dear, Sweet Internet Marketer – Connect the Stinkin’ Dots Already

I’ve been boiling all morning long – and what does someone who blogs do, but kick out a rant? All morning, I’ve been researching marketing agencies, digging into sites, news articles and various sources to find out about them. –And […]

By |February 9th, 2012|Branding, Online Marketing, Social Media|114 Comments

Using “AIDA” Method as Part of Your Internet Marketing Strategy

You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the course, you can sell sand to a man in the Sahara. Of all the things you learn, however, a few stick with you more than most. One of them is AIDA.

AIDA is an age-old marketing concept. The acronym stands for: Awareness (or Attention), Interest, Desire, and Action.

The purpose of this method is to allow you to target your niche or demographic with systematic diligence, so you can create a sales funnel that truly works.  Below is a breakdown of each individual part of this classic acronym and what it means.  Let’s discover how each can be used effectively as part of your SEO and Internet marketing techniques. […]

By |January 19th, 2012|Content Development, Online Marketing|70 Comments

Collective Intelligence: Humanity’s Mass Mind

Science fiction stories often talk about the “Collective” - or “intelligence”, if you will - where the mass of mankind’s knowledge is accessible through a telepathic thought. While much of science fiction is still just fiction, we’re a whole lot closer to the idea of the Collective then you might think. It’s already here, in the form of the Internet. “Big deal,” you say? Ah... read on, oh lucky visitor!

By |September 29th, 2011|Content Development, Online Marketing, Social Media|147 Comments

Online Marketing: What Motivates Your Customers?

A vendor at the mall stopped me the other day. I don’t know if it was my frizzy, messy hair piled in a ponytail or the smile on my face, but he thought he could sell me his wares. I sat down in his chair and politely listened to the virtues of his products. He was a friendly—a great conversationalist—but I walked away empty handed.

By |September 26th, 2011|Online Marketing|120 Comments