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measuring metrics

23 Tips To Improve Your Bounce Rate

You work pretty hard to get traffic to your site.  So it’s no fun when you see most of that traffic bouncing off the site.  If your bounce rate is high, you should take swift action to correct things!

(Not sure […]

By |August 29th, 2013|Content Development, Online Marketing|17 Comments

Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics

The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the […]

By |July 26th, 2012|Online Marketing, SEO|149 Comments

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

Wouldn’t it be nice to see that your online marketing campaigns are working by looking at more than your company’s bottom line? When running concurrent campaigns (and you are, aren’t you?), you want to see how each of them perform. […]

By |July 23rd, 2012|Online Marketing, SEO, Social Media|74 Comments

Measuring Engagement and KPIs | Performance-Driven Marketing

Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next […]

By |July 19th, 2012|Online Marketing, SEO, Social Media|155 Comments

Acquisition and the KPIs to Track It | Metric Measuring Part Deux

Welcome back to the second installment of our metric measurement info morsels, Acquisition and the KPIs to Track It. Our disclaimer is as follows: the last one was less of a morsel and more of a meal. Sorry ’bout that.

Part […]

By |July 16th, 2012|Online Marketing, SEO, Social Media|110 Comments

Measuring Awareness with Careful KPIs | An Info Morsel on Metrics

In Measuring Metrics for Success (SearchNewsCentral), we wrote about the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We also covered how satisfaction is an integral part of each funnel stage. For the next few posts on the Level343 […]

By |July 12th, 2012|Online Marketing, SEO, Social Media|97 Comments