23 Tips To Improve Your Bounce Rate

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You work pretty hard to get traffic to your site.  So it’s no fun when you see most of that traffic bouncing off the site.  If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website […]

Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics

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The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the whole kit n’ caboodle. We have a lot to go through today, so let’s get […]

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

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Wouldn’t it be nice to see that your online marketing campaigns are working by looking at more than your company’s bottom line? When running concurrent campaigns (and you are, aren’t you?), you want to see how each of them perform. Otherwise, even when your bottom line says they’re succeeding, you could be doing extremely well […]

Measuring Engagement and KPIs | Performance-Driven Marketing

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Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next bit of blogs, we realized that a lot more could be said about metrics, business […]

Acquisition and the KPIs to Track It | Metric Measuring Part Deux

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Welcome back to the second installment of our metric measurement info morsels, Acquisition and the KPIs to Track It. Our disclaimer is as follows: the last one was less of a morsel and more of a meal. Sorry ’bout that. Part one recap: we discussed Awareness, the beginning of the standard business funnel. We talked […]

Measuring Awareness with Careful KPIs | An Info Morsel on Metrics

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In Measuring Metrics for Success (SearchNewsCentral), we wrote about the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We also covered how satisfaction is an integral part of each funnel stage. For the next few posts on the Level343 Article Archive, we’re going to go more in depth on individual stages of the business […]