Social Media Measuring: The 4 Key Elements

Hootsuite analytics anyone? A sequel to Monitoring Your Daily Social Media Efforts, Social Media Measuring: The 4 Key Elements will take you through the ins and outs of Hootsuite analytics for Twitter and Facebook. Learn how to measure your approach, no matter what type of social media campaign you’re running.

Competitive Intelligence: Getting the Skinny on Your Competition

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Competitive Intelligence, or CI, is something you can’t do without if you’re going to have an online business. As well, it’s something you or your SEO specialist had better be doing; you have to know your competition before you ever have a chance of beating them. (Recommended reading: Competitive Intelligence Advantage: How to Minimize Risk, […]

5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns

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Life is funny, isn’t it? You jump into blogging and worry about organic optimization because ABC SEO specialist said, “if you build it, they will come.” Ah, the undefined they. Well, in this case it’s they, as in, the search engines, the visitors, the conversions. You jump into the huge time suck of engaging on […]