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Marketing By the Numbers | Your Brand is Calling

Step number one: sign up to social media site. Done. Step number two: create unique, yet appropriately catchy business handle that aptly coincides with my company. Yep – got it. Step number three: add appropriate social buttons to blog, website, […]

By |June 14th, 2012|Branding, Online Marketing, Social Media|170 Comments

3 Tricks No Hooker Should Try: Conventional Wisdom and Branding

Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for. Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them.

By |October 31st, 2011|Branding, Content Development, Online Marketing|56 Comments

Internet Marketing Basics: 10 Tried and Tested Tips Plus 1

In this article, we’re going to cover a number of internet marketing basics that may have been forgotten by online veterans, and need to be read by the newbies. Without further ado, here it is…

By |February 21st, 2011|Online Marketing|21 Comments