SEO, PPC, experts discuss holiday tips

Competition

Competition, SEO, PPCThe holidays are upon us; fall is here. As an eCommerce business, whether you’re selling services, products or information, you should already have a holiday plan in mind. What works the best? If you don’t already have a plan, what are some things you can do to take advantage of the holiday rush?

SEM and SEO: The Only Path to Success

Once one realizes that SEM and SEO are not the same thing, and that the former is a broader category including the latter, then more questions arise: what, then, is the point of SEO? If there are other strategies, why shouldn’t we just use them? Is SEO necessary for successful SEM?

SEM/SEO/PPC

These three acronyms, SEM, SEO and PPC can make all the difference to the staying power of your online business.  They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business. These three little tools should be combined together if you’d like to raise […]

Why do we need SEO?

SEO

Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it’s not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. Once […]

Search-Engine Marketing

This is the dreaded truth about SEM. These days, search-engine marketing provide several beneficial opportunities to not only the marketers but also to millions of Internet users. Search-engine marketing is the easiest way to look for information, products and an excellent method for advertisers to locate and acquire potential customers. But it’s not easy enough […]