You've spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you've watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking [...]
You know ROI is a measure of your company’s success, but do you know how to go about measuring ROI? Questions plague you at night, “How do I get the most ROI? Shouldn’t I already be seeing returns? Maybe I [...]
You’ve taken your website through the evaluation process. Maybe you found some things that need to be changed; maybe you were lucky and found that your site was already well prepared. Either way, you’ll eventually have to dig in to the metrics and make sure things are happening like they’re “supposed” to.
If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?
Low ROI | No ROI You've spent hundreds, perhaps thousands of dollars on professional SEO services; they've redesigned your entire site. You now have several pages of great, informative SEO content and hundreds of links; you're ranking on [...]