It may be hard for some to believe, but there are plenty of online business owners that are still learning about “this SEO thing.” They’re hearing about it for the first time and wondering what it’s for. They want to know “why do we need it?” and “what’s so important about it?” And then there are those that have been around for a long time, yet don’t believe optimization is that big a deal. They do just fine with PPC, thank you, and don’t care to think about any extra expense. This post is for both of you: the new and the “been around the block”. […]
What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]
Even if you run a global company, implementing a local search strategy is an excellent way to drive new traffic to your website. Not only can it send that traffic to your physical store (if you have one), but it also thins the playing field in the search results.
Yes, content optimization is the best SEO. It's one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines [...]
Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.
Time for another brain dump! I have various random thoughts in mind and wanted to share them all with you. Don’t spend any time looking for the connection – there isn’t one! It’s just a bunch of stuff I thought [...]
There are many considerations to be taken into account, when selecting an SEO (search engine optimization) provider for your website. Much depends upon the particular areas in which attention is needed, which should mesh well with the areas of expertise [...]
Well, we hope everyone had a wonderful New Year's! We're looking at an amazing year ahead; 2013 will be spectacular in many ways – especially now that we know the world hasn't ended. Now that all the celebrations are out [...]