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Optimization in 2016: Why Do We Need SEO?

It may be hard for some to believe, but there are plenty of online business owners that are still learning about “this SEO thing.” They’re hearing about it for the first time and wondering what it’s for. They want to know “why do we need it?” and “what’s so important about it?” And then there are those that have been around for a long time, yet don’t believe optimization is that big a deal. They do just fine with PPC, thank you, and don’t care to think about any extra expense. This post is for both of you: the new and the “been around the block”. […]

By | June 13th, 2016|SEO|1 Comment

3 SEO Hacks to Get More Authoritative Links

Search engines give value to outbound links from authoritative websites. When a site considered authoritative by search engines links to yours, it enhances the authority of your site and boosts its visibility in search engine results. As you plan your [...]

By | April 4th, 2016|Content Development, SEO|3 Comments

A Guide to Good Key Performance Indicators (KPIs)

What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and [...]

By | August 24th, 2015|Online Marketing, SEO|0 Comments

Location-based Search: Optimizing Your Local Search Strategy

Even if you run a global company, implementing a local search strategy is an excellent way to drive new traffic to your website. Not only can it send that traffic to your physical store (if you have one), but it also thins the playing field in the search results.

By | June 15th, 2015|SEO|2 Comments

Content Optimization The Best SEO

Yes, content optimization is the best SEO. It's one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines [...]

By | July 21st, 2014|Content Development, SEO|5 Comments

Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

By | June 19th, 2014|Online Marketing, SEO|3 Comments

Don’t Go Planning The Funeral Yet

At least a few times a year someone pronounces SEO dead.  Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO [...]

By | June 6th, 2013|SEO, Social Media|28 Comments

Look out – it’s another Brain Dump!

Time for another brain dump!  I have various random thoughts in mind and wanted to share them all with you.  Don’t spend any time looking for the connection – there isn’t one!  It’s just a bunch of stuff I thought [...]

By | May 20th, 2013|Online Marketing, SEO, Social Media|10 Comments

How to Select the Best SEO for your Project

There are many considerations to be taken into account, when selecting an SEO (search engine optimization) provider for your website. Much depends upon the particular areas in which attention is needed, which should mesh well with the areas of expertise [...]

By | March 13th, 2013|SEO|12 Comments

Top SEO Women of the Year Award – 2013

Well, we hope everyone had a wonderful New Year's! We're looking at an amazing year ahead; 2013 will be spectacular in many ways – especially now that we know the world hasn't ended. Now that all the celebrations are out [...]

By | January 14th, 2013|SEO|66 Comments