Content Optimization The Best SEO

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Optimization is one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines are requiring more than specific word count and keyword density to place high in search rankings. More importantly, search engines […]

Ridiculous things SEOs hear, and our reactions in GIFs

Search Engine Optimization

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.  The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a […]

Busted: Six SEO Myths and Why You Shouldn’t Believe Them

Debunk The SEO Myths

Search engine optimization is more of an art than a science, and because of that there are many people who say there’s no “wrong” way to go about SEO. That’s not entirely true, however. There are methods and approaches that have become outdated, been proven ineffective, or are just plain silly, but some SEO “experts” […]

Don’t Go Planning The Funeral Yet

The Death Of SEO

At least a few times a year someone pronounces SEO dead.  Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO is not in fact dead and they can put their suits and little black dresses […]

Look out – it’s another Brain Dump!

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Time for another brain dump!  I have various random thoughts in mind and wanted to share them all with you.  Don’t spend any time looking for the connection – there isn’t one!  It’s just a bunch of stuff I thought you should know related to SEO and social media and growing your business online.  I’d […]

How to Select the Best SEO for your Project

There are many considerations to be taken into account, when selecting an SEO (search engine optimization) provider for your website. Much depends upon the particular areas in which attention is needed, which should mesh well with the areas of expertise of the SEO firm you eventually select. Every day, there is more to learn about […]

Top SEO Women of the Year Award – 2013

Top SEO Women of 2013

Well, we hope everyone had a wonderful New Year’s! We’re looking at an amazing year ahead; 2013 will be spectacular in many ways – especially now that we know the world hasn’t ended. Now that all the celebrations are out of the way, it’s time to get back to work. It’s also time to start […]

Do This, Not That, When Faced With Sudden Google Ranking Drops

The first time it happens, your heart races as you stare in disbelief. Sure that something must be momentarily wrong with your computer, or your browser, you frantically open a different browser and search again. When the same result appears, it feels as though the world has shifted on its axis. You check stats and […]

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

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eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales. There are a few essential tips that can dramatically boost both your traffic and conversions. Implementing them may take […]

Farmers, Pandas, Penguins Oh My!

Get out of the dark

It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda.  What is Google doing to us and why? Along with the attack of these once adorable animals (honestly so tired of Panda pictures now!), comes the usual […]