If a landing page is any page a visitor lands on, what’s a preferred landing page? Simply, PLPs are pages you would really like visitors to land on, more so than other pages on your site. In Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?, we spent a lot of Internet […]
The Google Dance Infographic, Google’s Updates – Logos copyright by Google”/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?
Writing about SEO isn’t easy, especially when there are so many different views of optimization; “views” includes some of the awful shenanigans being passed off as… drum roll please… the all mighty Search Engine Optimization. It’s almost the end of 2010. What used to be myths have been tried and tested. They failed. Many are […]
The world of optimization information isn’t a pretty world, ladies and gents. Stories abound that you wouldn’t tell your children; they’d give you nightmares. Those who aren’t in the SEO industry may not realize it, but behind the scenes, it’s often not for polite company to see.
Content – everybody wants it. SEOs that write blogs and articles on optimization push for it. Google says ranking is all about good, relevant, engaging content. So you think, “Sure. I can do that.” You start writing (or hire someone to write) pages upon pages of content, put it up on your site and wait […]
The recession is in full swing and budgets are tightening. Businesses are spending less because they have less to spend, and companies that provide services for businesses are feeling the strain. Fortunately, we live and work within a system so virtual that anything IT is still and will remain in demand. SEO is no exception. […]
As most SEO service providers know, your competitors are rarely the companies you think they are. With businesses that aren’t Web based, the competition is easier to find; if you sell medical supplies other companies that sell them are your competitors. It’s not so clear-cut with internet marketing, however. If you’re starting at the bottom […]