No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]
So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]
A long time ago, back in the dark ages of 2008, we wrote an article about how to build content for SEO without bombarding your readers. We know, because we recently practiced a little bit of the due diligence we [...]
The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?
SEO Myths Writing about SEO isn’t easy, especially when there are so many different views of optimization; “views” includes some of the awful shenanigans being passed off as… drum roll please… the all mighty Search Engine Optimization. It’s [...]
The world of optimization information isn’t a pretty world, ladies and gents. Stories abound that you wouldn’t tell your children; they’d give you nightmares. Those who aren’t in the SEO industry may not realize it, but behind the scenes, it’s often not for polite company to see.
ilarib Content – everybody wants it. SEOs that write blogs and articles on optimization push for it. Google says ranking is all about good, relevant, engaging content. So you think, “Sure. I can do that.” You start [...]
NYS Exchange The recession is in full swing and budgets are tightening. Businesses are spending less because they have less to spend, and companies that provide services for businesses are feeling the strain. Fortunately, we live and work [...]
Internet competition As most SEO service providers know, your competitors are rarely the companies you think they are. With businesses that aren't Web based, the competition is easier to find; if you sell medical supplies other companies that [...]