SEO & Marketing Company|Level343
The Next Level of Online Marketing
I’m not sure what’s happened since 2012 started, but social networking use has exploded. I see it in Twitter, Facebook, Tumblr, Scoop.it and, yes, Google+. I don’t care what the news media is saying; regardless of how much Google skew’s their numbers, I can tell you as a user of all the above platforms that […]
Sometimes it seems like people think SEO is the fast food of online marketing…
Potential client pulls up to the order window. “Yeah, um, I’ll take first place ranking for that extremely competitive key term? But, uh, hold the long tail.”
The optimizer on the other end of the speaker starts calculating costs, time and manpower. “Of course – and you want that when?”
“Now, please.”
…….
Um.
Have you ever seen a site or blog that always seems to get tons of readers and traffic? Everything they touch turns to gold, doesn’t it? Did you ever wonder if they’ve SEO’d or not? Well, in the industry, it’s easy to see if someone’s been optimizing and how much they actually know vs. guessing. Usually, the answer is yes, they’ve optimized. However, the real question comes down to, how did they build up that traffic base? For most, it’s called “creating a sticky site”. People like the site, they like the info, and they want to pass it around.
You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.
Before we get into our SEO services with a client, one of the first things we say is “Do you have analytics installed on your site?” We aren’t the only ones; in fact, some form of analytics is preferable for thousands of professional SEOs. Why? What’s with Google Analytics and other analytics programs? What can […]
If you’ve been researching SEO, reading different articles about it and learning the “tricks of the trade”, you’ve probably run across the terms “on page” and “off page” optimization countless times. What you may not know is what the terms mean or how to do them. Here’s a little insight.
(Editors note this post has been updated & changed) As a copywriter for many years, I had no idea how to optimize an article for the web…But I knew enough to know that anything you write has to convert your readers. Sure different styles, whether using an emotional approach or informational approach, will depend on […]
Here at Level343, we often talk about SEO; it’s what we do, after all. However, we often skip over things in an attempt to give you information on gaining traffic in a concise, clear manner. Today, we’re going to talk about the largest reason why businesses hire SEO providers.
The recession is in full swing and budgets are tightening. Businesses are spending less because they have less to spend, and companies that provide services for businesses are feeling the strain. Fortunately, we live and work within a system so virtual that anything IT is still and will remain in demand. SEO is no exception.
