Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics


The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the whole kit n’ caboodle. We have a lot to go through today, so let’s get […]

SEO Tool Review: CognitiveSEO Does Link Analysis


We don’t get a chance to do many SEO tool reviews, simply because they take a lot of time. Every once in a while, a time block opens up and we hit the list of tools we want to try out. Today’s tool just happens to be CognitiveSEO’s “Cutting-Edge SEO Tools“. It’s one of those […]

Using Web Analytics

Magic numbers

So you have all this data sitting in front of you. Are you confused as to how it falls together? Are you looking for the magic numbers to turn your site into the Holy Grail of conversions? You aren’t the only one. Web analytics aren’t just numbers, however. They can help you identify trends in […]