Landing pages are basically one-page forms that are designed to capture the recipient’s attention and tell them about a product or service. They can act as stand-alone order forms, the second step in an email marketing campaign, or a teaser to get more eyes on your web pages.
Your landing page is the first phase of website optimization
. A page that’s informative, well-constructed, and engaging draws traffic and introduces your brand or a new product to your audience.
They work by:
- Leading prospects to your website or order interface via a call to action (CTA)
- Compelling them to a specific action, such as subscribing, making an inquiry, or placing an order
- Collecting customer data for future use
- Allowing you to market to individual leads based on the information collected
In order to be effective, your landing page should contain certain key elements and a story that connects with your audience. Ready to construct a great landing page that transforms casual viewers into customers?