What are the best marketing trends in 2021?
The nature of marketing lends itself to constant change and building on the foundation of traditional marketing approaches. With consumer behavior shifting on what seems to be a daily basis, companies in all industries are doing their best to stay ahead of the competition with their marketing efforts.
For example, 2020 proved to be a tumultuous year for marketers — they had to find innovative ways to reach new market segments and generate leads. It’s looking like the rest of 2021 will be no exception as we inch closer to the halfway point.
Staying on top of the latest trends will allow your company to thrive. Although marketing efforts sometimes fall short on a business owner’s to-do list, there’s value in upgrading marketing strategies. Adopting new technologies better serves customers and increases the return on investment (ROI).
Let’s explore 2021 marketing trends that can boost the success of your business and discuss actionable strategies you can utilize.
Keep in Mind These Top Marketing Trends
As businesses reopen and we focus more on improving business processes, there are some things you should keep in mind regarding your marketing plans. Assessing the types of media or content you’re producing to engage customers will be vital to marketing success.
By identifying gaps in your current marketing strategies, you’re better suited to make the necessary adjustments to tailor your campaigns.
Here are five marketing trends that will likely impact the way we do business in 2021 and in the future.
1. Growth in Voice Search
We’ve seen significant growth in the voice search industry in recent years. With handy devices like Amazon Alexa, Google Home, and Siri gaining popularity in households, it’s easier than ever for customers to find answers to their questions. Customers can even shop online by having a simple conversation.
For example, say someone asks Amazon Alexa, “Hey Alexa, where can I find the closest laundromat?” Local laundromats can use local search engine optimization (SEO) strategies to rank higher on that search engine results page (SERP). This is only one example of what can be done with voice search.
Using customer behavior data in marketing will vastly improve how you reach your targeted segments. Consider implementing voice search optimization into your marketing strategy to account for potential customers using voice assistants.
2. Automation in Advertising
AI-based marketing and machine learning is a growing industry by itself, but this is one marketing trend that isn’t going to disappear in 2021. We can expect to see more automation in the marketing space. When businesses can automate their marketing plans and employ top-tier strategies, they have more time to focus on other ways to profit.
Attempting to be active on all online platforms is a challenge, and automation is the best solution. There are various marketing automation tools available to you if you’re interested in growing your business. It will allow you to be a better marketer by focusing on more critical business tasks.
3. Adapting to a Gen-Z Audience
For the last few years, marketers have centralized their strategies around targeting millennials because they made up most of the population. It’s a commonly known practice to take an audience-based approach to marketing. For example, individuals born between 1997 and 2010 make up Generation Z, and as they grow older, they become potential customers.
Marketers must fine-tune their marketing plans to accommodate a Gen-Z audience if they want to achieve their goals. This could be creating interactive content on popular social media platforms or driving brand awareness using influencer marketing. There’s no one-size-fits-all approach to Gen Z marketing, but it will continue to evolve as time goes on.
4. Using Chatbots
Excellent customer service will always be crucial to your success. However, being willing to implement new technology plays a significant role in your online presence.
When someone arrives on your landing page, using an AI-based chatbot can dramatically increase valuable interactions between you and your customers. Chatbots redirect customers on your page to the products or services they’re looking for. As a result, you’ll likely see more conversions, and you’re even able to track the effectiveness of your chatbot.
5. Video Marketing on Social Media Platforms
As we move into a digitized world, it’s no surprise that video marketing is on the rise. However, it may be challenging for new internet marketers to find ways to make content stand out in a saturated market.
Incorporating video content into your marketing strategy provides an array of benefits. For example, studies show that 68% of customers prefer learning about products through videos online. So whether it’s a quick ad on a Facebook video or a story on Instagram, videos are the new wave.
Producing high-quality videos that list the beneficial features of your product or service will engage your customers, making it more likely that they’ll make a purchase. This will help to improve your ROI and reach new audiences online.
Follow Marketing Trends Through 2021
Whether you’re an experienced marketer or trying to drive your business forward, understanding the role of these trends will serve you well. Your willingness to adopt new technologies and strategies to boost your marketing efforts will determine your success.