Although it was once thought of as a brilliant brain-child of usability, information architecture seems to have been set by the wayside by many a business owner and blogger. How many times have you visited a website and immediately been lost? What do I do now? Where do I go from here? How do I get from point A to point B?
Is keyword research still useful in blogging? Some people think it's useless; we disagree. Learn why keyword research still does the job.
As an old year draws to a close, it's always a good idea to take a moment and pause; reflect on the success and failures of the previous year. While many people do this in their personal lives, do you [...]
Like many of you, I’ve used automated short URLs for years. URL shortening services such as ow.ly, bit.ly, t.co and goo.gl have long been a part of my social toolbox. -And now that there’s such a push for having shorter URLs anyway, it seems kind of… anti-marketing… to stop in my tracks now and say, “Waaaait a minute,” but I’m doing it anyway. Yes, I’m reconsidering the use of URL shorteners.
Why is creating unique content so important for SEO? Why is there so much pressure on content to perform when it seems like optimization should just be a few keywords here or a few links there? Today's guest post answers these questions and then some.