Lead generation is the act of identifying and attracting qualified prospects, then building them into paying customers. In this first installation of a new Level343 online marketing series, you'll learn how lead generation works, how to identify and qualify a lead, and start on the path to find out what it takes to turn attraction into conversion.
“Oh, no! It’s time to feed the beast again! What will I WRITE?” That’s right, it’s time for another blog post. -And whether you think of yourself as a publisher, content developer or “just another blogger”, this time of the [...]
For marketers, trust can be hard to obtain. Articles, images, ads – marketing content is often held under serious scrutiny. For example, in 2015, half the people surveyed in a Nielsen study (Global Trust in Advertising, Neilsen.com) didn’t trust online advertisements. […]
Visitor’s journey, development, creating bridges, filling gaps - all this marketing lingo sounds like you’re paving roads, doesn’t it? But for whom? And why? In today’s blog, we’ll discuss how quality content can play a crucial part in getting visitors [...]