Starting a blog for the first time inspires a swarm of thoughts and questions. When you're first looking to create a business out of blogging, there's a question every blogger faces: How do I get the readers to do what I [...]
Long gone are the days of spammed keyword pages ranking first page slots on searches. Though many people continue this practice, Google has thankfully made that method obsolete as a way to rank. As hard as those pages are to [...]
Years ago, the sales pioneer E. St. Elmo Lewis came up with this magical construct called the AIDA (Awareness, Interest, Desire, Action) method. Since then, AIDA has evolved into various (and more complicated) structures, but it always begins with [...]
Blogging is no longer a diversion or a hobby like it used to be. The discovery that a professionally managed blog can make money has changed the hitherto negative perception about blogging. A cursory look at the top performing blogs [...]
Marketers love words. Words are what we do. But to marketers, words are also fluid; they’re interchangeable. Any time you want an idea of how that might be, feel free to listen to the first two minutes of George [...]
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