SEO & Internet Marketing with International Flavor

/SEO & Internet Marketing with International Flavor/

Building Marketing Campaigns with Buyer Personas

Last week we started a three part series on buyer personas. We talked about one of the biggest mistakes marketers make in buyer persona marketing, and how it important it was to target more than a generic individual. We also covered [...]

Developing a Rich Buyer Persona Portfolio

Buyer personas allow a rich, in depth marketing plan. They look beyond the immediate sale to creating life-long customers and/or advocates. -And while you don’t want too many personas, you don’t want too few, either. Having a strong personal portfolio [...]

By | January 26th, 2017|Content Development, Online Marketing|0 Comments

Are You Making this Big Mistake in Buyer Persona Marketing?

You asked me to look over your branding efforts, site and social media accounts, and I did. First and foremost, you have a brand issue. You have a communications issue: an inability to fully define your brand. I see it, [...]

By | January 23rd, 2017|Branding, Content Development, Online Marketing|0 Comments

Introducing the Next Great, Wonderful, Must-Use Social Platform (Rant)

I have a confession to make. I'm an internet marketer, and I love social media. I talk about social media marketing (SMM) here on our blog, as well as the very social platforms I talk about. I use it on [...]

By | January 19th, 2017|Social Media|0 Comments

3 Hot Tips for Persuasive Content: Stand Out from 5 Million Other Posts

  Persuasive content is an elusive beast. You write, and write - and write some more -, and it never seems to do any good. You aren't standing out, and you have to stand out, because: At the time of this [...]

By | January 16th, 2017|Content Development|0 Comments