In these branding articles, you’ll find strategies, for your internet marketing tips and trends to help you get your brand on track and stay there. You’ll learn how much more branding is than a logo and tagline, and how important it is to the success of your business.
Your brand talks about who you are. Those words need to be found on the search engines. There you cam showcase your strengths in ways that are easily seen by your target market. Strong branding empowers your organization, shaping the consumers’ perception about your company and product. Browse our content below and check back regularly for more insights into brand strategy by SEO experts!
Whether you are starting out in business or have an established company looking to take the next step, investment in training is a vital factor
Delve into the essence of branding as we dissect how giants like Coca Cola, Nike, and even the Kardashians have transcended mere names to become symbols of style, action, and living. This exploration reveals why mastering the art of branding is non-negotiable for businesses and professionals aiming to leave a lasting mark.
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the
Learn the art of reputation management. Whether you know your online rep or just think you do, follow these 6 tips for better ORM.
Investopedia says: Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.
In 2012, RedBull in partnership with GoPro organized a global co-branding event that not only set 3 World Records, but also caused a double-digit sales percentage rise in many of their markets.
How did they achieve this?
Not all brands can (or want to) pull off extreme stunts, but every brand can find an innovative way to grow their sales through a co-branding partnership.
We’ve all heard of the power of a strong brand image – how it can make or break a business, product or service. But what
To protect your brand and content online, you need to make sure you’re on the right track from square one.
At the heart of any successful brand is a great branding strategy, something not many new entrepreneurs are educated in. Since most advice you find
Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or
Whether you’re trying to boost brand awareness or attract more customers, what people say about your brand can be an invaluable tool in making or breaking it.
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.
How do you build authority for your brand? Some companies choose to get on Instagram, TikTok while others decide YouTube or blogging is for them.
Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services.
Do you want your brand to stand out from the crowd? Telling stories is an essential part of creating a unique identity in the marketplace.
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