In these branding articles, you’ll find strategies, for your internet marketing tips and trends to help you get your brand on track and stay there. You’ll learn how much more branding is than a logo and tagline, and how important it is to the success of your business.
Your brand talks about who you are. Those words need to be found on the search engines. There you cam showcase your strengths in ways that are easily seen by your target market. Strong branding empowers your organization, shaping the consumers’ perception about your company and product. Browse our content below and check back regularly for more insights into brand strategy by SEO experts!
It’s funny, isn’t it? Funny, as in, ironic. Social media is all the rage, with use growing at an exponential rate. Many marketers (including the
Marketing By Numbers| Your Brand is Calling. Step number one: sign up to social media site. Done.
Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country. While English is a common language, the usage can change drastically from place to place, and copy written without this in mind is very noticeable.
Occasionally, Wikipedia has spot-on information. On this occasion, it’s their definition of online reputation management: “Online reputation management (or monitoring) is the practice of monitoring
How do you build a brand and make it memorable is based on the marketing and content you choose to implement.
For you, Mr. New Orleans Computer Repair Guy, also known as French Quarter Repair Services and iPhone or iPod Repairman: You returned my Mac Airbook
ROI In Owning an Efin iPhone? Seriously…We read a lot of stories that talk about how companies are joining social media by the droves, but are…
Superheroes also bring an element of excitement and adventure into the world. Ever since I heard their stories, I have been filled with admiration for the incredible things they are able to accomplish through strength, courage, resilience and ingenuity.
Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for. Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them.
If you do it right! And that’s what this article is about. Like death and taxes, some things in business are inevitable.
To build sustainable loyalty with those ‘little people’ responsible for getting your company off the ground, staying true to their values should become an integral part of any marketing strategy.
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