How a Medical Training School Increased Enrollment by 42%

Learn how a comprehensive audit, local SEO, and content strategy turned a volatile SERP landscape into steady growth that drove a large increase in signups.

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Client
Overview

In June 2017, a medical certification school came to us with the need to increase its standing in search. After a comprehensive website audit, in which we looked over every aspect of their website, current standings, brand reach, social reach and so on, we presented them with an organic SEO and marketing campaign that we believed had the potential of providing exactly what they were looking for.

The
Business
Challenge

When the medical certification school first came to us, they faced two significant hurdles. On one side, they were entering a new local market where visibility and enrollments depended heavily on strong search rankings. On the other, Google had just rolled out its “Medic” algorithm update, an update notorious for shaking up websites in the YMYL (Your Money or Your Life) space. This included anything related to health, wellness, or training.

The school needed to:

Increase awareness and enrollment in a competitive medical training niche.
Protect against search volatility from ongoing Google algorithm changes.
Build local credibility quickly to stand out in a crowded education market.

Without a comprehensive SEO strategy, their website risked remaining invisible to students searching for certification programs, while competitors continued to capture market share.

The
Level343
Solution

To help the certification school gain traction and stability, we designed a solution that combined technical SEO, local visibility, and a targeted content strategy. Each element worked together to strengthen their authority and drive sustained enrollment growth.

Technical & Content Cleanup

Completed a site audit to uncover performance gaps and barriers to ranking.
Optimized on-page elements like title tags, headings, and metadata.
Built cornerstone and supporting content to establish authority around high-value terms.
Improved internal linking to guide both users and search engines through priority pages.

Local & Social Integration

Because students often search for training close to home, we reinforced the school’s presence in local results.
Developed and optimized Google Business Profile and local citations.
Integrated blog and social publishing, so new content fed into a consistent local and social footprint.
Created signals of trust that supported both rankings and conversions.

Targeted Content &
SEO Strategy

Built a long-term content plan that focused on discoverability and relevance.
Targeted long-tail keywords and geo-specific terms tied directly to certifications.
Balanced evergreen educational pieces with topical updates that signaled expertise.
Established a steady publishing cadence to reinforce authority and keep the site fresh in search.

The Results

Triple the Return

By combining technical cleanup, local optimization, and targeted content, the certification school quickly began seeing measurable outcomes:

Within the first year, enrollments climbed by 18% as organic visibility improved.

By the end of year two, enrollments had risen 42%, providing a stable pipeline of students.

Organic traffic not only grew but became the largest single source of visitors, outpacing paid campaigns and referrals.

Conversion tracking showed that a significant portion of these enrollments tied directly back to organic discovery and improved funnel performance.

Omni-Channel Strategies Perform Better

SEO for medical and training organizations isn’t a quick fix. You have to build authority and trust that last beyond the latest algorithm update. For this certification school, the real power came from consistency: technical upkeep, locally grounded credibility, and a content strategy that answered the exact questions prospective students were searching.

That long-term, layered approach is what kept enrollments climbing year after year, even as competitors were struggling to recover from search volatility. It’s a strategy designed to adapt, scale, and keep delivering results.

Ready for your own growth story?

Partner with Level343 and get a roadmap tailored to your business. Whether you’re in healthcare, education, or another industry where trust and visibility matter, we’ll help you build a strong foundation that converts searchers into loyal customers.