More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

multiple languages

6 Tips to Create a Multi-language Site

I can safely say that websites are one of the biggest ways of sharing information and reaching out to people all around the globe. Whether it is for business or entertainment purposes, shopping, traveling, or anything else, websites represent a window into the world.

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Brand Awareness, Isometric Illustration

4 Ways Your Staff Can Help Your Marketing Efforts

Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they are also familiar with the practices of social media, and most of your employees will have at least one platform they regularly use. Taking advantage of employee advocacy can be beneficial for your company; here are some ways it can boost your marketing efforts: (more…)

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International SEO - reaching around the world

International SEO Beginner Tips: Obstacles, Site Structures and How-To

A few weeks ago, I was honored to be included in a webinar panel about International SEO from Authority Labs. It turned out great, but we barely got started before it was time to finish up. In fact, we left a lot of ground uncovered. In today’s post, with the help of Michael Bonfils, one of the other panelists, I’d like to cover some of the questions we didn’t get to. International SEO: Obstacles, Site Structures and How-To When talking about international SEO, you’re talking about a many-headed hydra. Each location has its own difficulties and considerations. What are those difficulties? What...

the human element of marketing

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of the day – and not some nameless, faceless digital avatar. There’s more to promoting one's service than SEO marketing, product descriptions, press releases and white papers. Let’s consider that crucial human element on every level. (more…)

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The Benefits of Studying Business Qualifications To Develop Your Marketing Business

Whether you are starting out in business or have an established company looking to take the next step, investment in training is a vital factor that can push you forward. As a business owner that specializes in marketing, you are probably very proficient in the inner workings of marketing strategies and helping other companies reach their marketing potential. However, it is sometimes not enough to make your own business succeed in the long term. (more…)

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