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More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Information Architecture: The Often-Forgotten Lighthouse of Internet Marketing

Although it was once thought of as a brilliant brain-child of usability, information architecture seems to have been set by the wayside by many a business owner and blogger. How many times have you visited a website and immediately been lost? What do I do now? Where do I go from here? How do I get from point A to point B?

By | 2018-01-15T01:28:46+00:00 January 15th, 2018|Online Marketing|

Context, Semantics and Search Intent – It’s All Keywords.

Is keyword research still useful in blogging? Some people think it's useless; we disagree. Learn why keyword research still does the job.

4 Reasons NOT To Use URL Shortening Services

Like many of you, I’ve used automated short URLs for years. URL shortening services such as ow.ly, bit.ly, t.co and goo.gl have long been a part of my social toolbox. -And now that there’s such a push for having shorter URLs anyway, it seems kind of… anti-marketing… to stop in my tracks now and say, “Waaaait a minute,” but I’m doing it anyway. Yes, I’m reconsidering the use of URL shorteners.

By | 2017-12-24T23:05:36+00:00 December 25th, 2017|Email Marketing, Online Marketing|