More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Digital Marketing -seo strategy creation

Laying the Foundation for an SEO Strategy That Gets Results

With so many SEO techniques available for marketers, it can be challenging to know which ones offer the biggest impact and most favorable results in your SEO strategy. Should you focus on link building, on-page and off-page SEO, or content strategies and an expanded blog? Worry no more. We know the challenges people deal with, which is why we've put together a list of crucial SEO tips that address some of the most important elements of SEO. Laying the Ground for a Successful SEO Strategy We always say we don't do cookie cutter campaigns. That's not quite true. There are a few...

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Video Drives eCommerce Sales, and It’s Not as Expensive as You Might Think

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with hesitation. Videos are more difficult and expensive to produce and edit than images. Video files can be large and potentially expensive to upload and host. However, there is ample evidence that well-produced videos are worth the cost. In this article, we’re going to look at why...

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A hand touching a WordPress logo against a white background, representing common WordPress problems.

Common WordPress Problems and Their Solutions

If we’re being realistic, we’d have to conclude that WordPress is one of the handiest online tools for content management. In the past decade and a half, WP has allowed countless individuals to jumpstart their online careers easier than they could ever hope for. However, obviously - no online platform is perfect. And keeping that in mind, we should remember that WordPress has its share of issues. However, most of these aren’t problems that you can’t fix on your own. Which is why we’ve decided to address some of the most common WordPress problems right here; while also giving...

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silhouette of man fishing on lake

Fishing For Customers: Do You Have The Right Gear?

I love the outdoors and outdoor activities, and fishing is no exception. Put a rod and a reel is this girl's hand and you get a happy marketer. One of the things I love about it is how peaceful it is. It gives you a chance to think about things like how marketing is a lot like fishing. You have to have the right gear, be in the right place, at the right time. If you have all that, you have yourself a customer. (more…)

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Changing Your Website Theme? Follow the Checklist!

Choosing a website theme can be challenging and even a bit frustrating. There are times you might do all the research and put the theme on your site only find out that it's not the theme for you (for whatever reason). All of a sudden, you're stuck looking for another one. Or maybe you've had the same theme for five years and you want an upgrade. Whatever the reason you're changing your theme, it needs to be done the right way. You want to make sure your site matches current search standards, such as responsiveness and speed. You want to...

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