More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Improving your online store's bounce rate

How to Reduce Your Online Store’s Bounce Rate to Improve Sales

Does your online store have a high bounce rate? Having a high bounce rate is one of the biggest e-commerce conversion killers. If most users abandon your site as soon as they land on it, then you can't convert them into subscribers or customers. However, you might have a difficult time accepting the fact that having a high bounce rate means there is something about your online store people do not like. You love your website so much that you do not know why people can’t think or feel the same way towards it. There’s nothing to worry, though, as we are...

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ingredients of a great landing page

Ingredients of a Great Landing Page

Landing pages are basically one-page forms that are designed to capture the recipient's attention and tell them about a product or service. They can act as stand-alone order forms, the second step in an email marketing campaign, or a teaser to get more eyes on your web pages. Your landing page is the first phase of website optimization. A page that's informative, well-constructed, and engaging draws traffic and introduces your brand or a new product to your audience.

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connections showing the many ways you can promote a product

12 Ways to Promote a Product

No matter what your business model or industry, competition is fierce in an increasingly digital environment. That means crafting a marketing strategy that's forward thinking and innovative enough to set your business apart from the crowd. In turn, that means finding news ways to promote a product. Introducing a new product on the market or adding to an existing line needn't be a hit-or-miss proposition. Here are an even dozen marketing ideas that will help you promote your product line and build your brand. (more…)

5 eCommerce On-Page Optimization Tips: Standing out from the crowd

5 eCommerce On-Page Optimization Tips: Standing Out from the Crowd

By 2020, there was approximately 24 million eCommerce sites in the world, according to digitalcommerce360, with more being added daily. Of course, not all 24 million are in your niche, selling your particular products, but you should get the idea that standing out from the crowd is of utmost importance. So, the question is, dear reader, what are you doing to stand out?

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Social Video Marketing

Top Video Marketing Trends to Know in 2020

The ever-changing world of digital marketing is a highly competitive arena, and it is imperative to keep up with the trends. Well, the same applies to video marketing, given the fact that video content is taking over the advertising industry. Recent video marketing statistics show that more than one billion hours of video content is consumed daily on YouTube alone. Research shows that video content published on YouTube converts at 1.16%. On top of that, social video generates 1,200 more shares than images and text combined. Clearly, video marketing provides marketers and marketing agencies with an incredible tool—the one that...

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