More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
Marketing serves many purposes for a business, from advertising and promotional sales to packaging and customer retention. Creating marketing campaigns without a goal (beyond "make money") can waste time and resources. However, setting goals for marketing campaigns can be confusing and cause haphazard growth. For your company to grow reliably, you need the SMARTEST goals you can find.