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More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

Information Architecture: The Often-Forgotten Lighthouse of Internet Marketing

Although it was once thought of as a brilliant brain-child of usability, information architecture seems to have been set by the wayside by many a business owner and blogger. How many times have you visited a website and immediately been lost? What do I do now? Where do I go from here? How do I get from point A to point B?

By | 2018-01-15T01:28:46+00:00 January 15th, 2018|Online Marketing|

Context, Semantics and Search Intent – It’s All Keywords.

Is keyword research still useful in blogging? Some people think it's useless; we disagree. Learn why keyword research still does the job.

4 Reasons NOT To Use URL Shortening Services

Like many of you, I’ve used automated short URLs for years. URL shortening services such as,, and have long been a part of my social toolbox. -And now that there’s such a push for having shorter URLs anyway, it seems kind of… anti-marketing… to stop in my tracks now and say, “Waaaait a minute,” but I’m doing it anyway. Yes, I’m reconsidering the use of URL shorteners.

By | 2017-12-24T23:05:36+00:00 December 25th, 2017|Email Marketing, Online Marketing|