More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.
Lead generation is the act of identifying and attracting qualified prospects, then building them into paying customers. In this first installation of a new Level343 online marketing series, you'll learn how lead generation works, how to identify and qualify a lead, and start on the path to find out what it takes to turn attraction into conversion.
For marketers, trust can be hard to obtain. Articles, images, ads – marketing content is often held under serious scrutiny. For example, in 2015, half the people surveyed in a Nielsen study (Global Trust in Advertising, Neilsen.com) didn’t trust online advertisements. […]
Visitor’s journey, development, creating bridges, filling gaps - all this marketing lingo sounds like you’re paving roads, doesn’t it? But for whom? And why? In today’s blog, we’ll discuss how quality content can play a crucial part in getting visitors [...]
When we talk about site speed, one of the items we always point at is images. We say, optimize your images! or watch the size of your images! But what does that really mean? How do you optimize [...]