More than selling a web presence, online marketing combines copywriting, SEO, social media, content creation and more.

negative reviews and feedback

How Negative Reviews Can Actually Help Your Business

If you're like most people, you read online reviews so you'll know if a company is worth your time and money. This leads many business owners to focus on monitoring and highlighting positive mentions, and with good reason. Marketing is all about analyzing and predicting consumer trends and using that information to anticipate and influence their future activities. Social proof, which leverages the internal drive to seek approval and conform to societal standards, is a very effective marketing tool. It's somewhat subjective, but research bears out the psychological impact of things like fear of missing out (FOMO) on...

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growth success with 2020 marketing trends

Businesses Shouldn’t Miss This Disruptive Marketing Trend of 2020

When it comes to marketing strategies, many companies wonder how they can improve. Often, they explore other areas they haven't tapped into yet, such as Twitter or video production. But usually, businesses can boost sales in a pretty simple way. If you struggle with this, it's essential to get back to the basics for a moment. Ask yourself this – why else do you market, other than to connect with and draw in an audience? The key to the puzzle here is the consumer. How you create audience-first content is incredibly crucial today. (more…)

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adding value to your customer acquisition strategy

4 Ways to Add Value to Your Customer Acquisition Strategy

It's 1:00 p.m. You're on what feels like your 300th sales call of the day and getting nowhere fast. At this point, all you want is to move one lead forward so you can have something to show for your efforts. Chasing customers. It's one of the main motivators of marketing. But, what if I said you can have customers running to you instead? Sound too good to be true? (more…)

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content marketing strategy board

How to Think of Content Marketing Ideas

Content marketing is no new thing; it’s been around for some time but it’s still as popular as ever with SEO specialists and internet marketers. This has created a huge amount of content and led to certain types becoming saturated within the most popular industries. For example, buyers’ guides are extremely popular across a huge variety of sectors; a quick Google search shows that there are 314,000,000 results for ‘buyers’ guide’. With this in mind, it’s good to have a diverse range of content ideas that span different formats. If you’re struggling to think of topics for your content marketing...

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2020 Trends Drawn on Brick Wall.

2020 Marketing Trend Predictions

Digital marketing trends in 2020 are expected to bring more authenticity to human life. Thanks to increasing digitality, the world seems to be shrinking more than ever. Like anything else in life, the increasing digital landscape is predicted to have positive as well as negative effects. One of the most explosive trends right now is increasing imminent connections between businesses, clients, and partnerships. Seven Aspects of Life Involved Upon much surveying, there are seven aspects of business life that digital marketing is expected to hit the most. 1. Increase in reaction and predictably.  In this context, that means that content is predicted to...

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