Measuring Metrics Walkthrough | KPIs, Benchmarks and Analytics

The last two weeks we've been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We started with the Search News Central article, Measuring Metrics for Success, and now here we are at last, wrapping up the [...]

By | 2017-05-29T04:59:56+00:00 July 26th, 2012|Online Marketing, SEO|

Measuring Conversion KPIs | Are Your Campaigns Succeeding?

Wouldn't it be nice to see that your online marketing campaigns are working by looking at more than your company's bottom line? When running concurrent campaigns (and you are, aren't you?), you want to see how each of them perform. [...]

By | 2017-05-29T04:59:56+00:00 July 23rd, 2012|Online Marketing, SEO, Social Media|

Acquisition and the KPIs to Track It | Metric Measuring Part Deux

Tracking your KPI Welcome back to the second installment of our metric measurement info morsels, Acquisition and the KPIs to Track It. Our disclaimer is as follows: the last one was less of a morsel and more of [...]

By | 2017-05-29T04:59:56+00:00 July 16th, 2012|Online Marketing, SEO, Social Media|

SEO Campaigns and the Ever Essential Benchmark

We’ve all been there. You have this sweet SEO campaign planned out to the nth degree. You’ve put it into motion. You’re sure it’s going to: Increase your traffic; Boost your ranking; Boost your ROI (Return on Investment). Problem: After three months, your ROI is still a sinking ship. Your ranking seems to have a severe lack of motivation; it hasn’t even tried to move. Worse yet, your visitors have the attention spans of guppies, staying only long enough for the site to load – if you have visitors at all.

By | 2017-11-19T21:30:19+00:00 November 11th, 2010|SEO|

SEO Campaigns, Analytics, Benchmarks and Changes

One Store Stands ApartOften, it takes a month or two to see any real changes due to your SEO campaign implementation. However, if you’re moving into the fourth month with a case of “nothing’s happening” blues, you need to make some changes – but what changes need to be made?

By | 2017-10-26T20:37:40+00:00 November 8th, 2010|SEO|