Keeping Your Brand on Track in the World of Social Media

You’re a savvy business owner. You know the value of social media as a tool for marketing your company and connecting with clients. You’ve created a social media strategy. You’ve explored the possible outlets and chosen the ones that best fit with your goals. You have followers. Now what?

By | 2017-05-29T05:00:17+00:00 September 19th, 2011|Branding, Social Media|

The Curse of Perfectionism in Branding

Life isn’t perfect or fair in any way, especially if you’re competing for your online market share. SEO isn’t a perfect science, only available to an exclusive set of business owners. To be perfectly blunt, I get tired of reading about the “perfect SEO solution”, how “perfect” life is and the plethora of positivity quotes flung around on social networks.

By | 2017-05-29T05:00:30+00:00 October 25th, 2010|Branding|