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Changes in Marketing Focus Require Revised Strategies

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying [...]

By | 2017-05-29T04:59:19+00:00 September 5th, 2013|Online Marketing, Social Media|7 Comments

This Just In: Digital Marketing. That Is All.

News flash. Digital is in - digital use, digital marketing and digital buying. More and more studies are rising to the surface that put this handwriting on the wall in big, flashing, Internet-green neon. Do you believe it? You'd better. [...]

By | 2017-05-29T04:59:57+00:00 June 4th, 2012|Branding, Online Marketing|130 Comments