In 1991, Tim Berners-Lee (inventor of the World Wide Web) brought the first website to life in from a lab in the Swiss Alps. It didn’t take long for businesses and bloggers to crowd the Internet. Websites brought the need [...]
If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.
Looking to jazz up your Blog and create some excitement? Here are some ideas to get you going. Feel free to comment and share your ideas! Interview an expert: Everyone loves to hear from industry leaders and experts. Interview one [...]
So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!
There’s been a lot about SEO in the mainstream news lately, from the Wall Street Journal to The Globe and Mail, and even the New York Times. Last week, we posted a rant, (If You’re Going to Write About SEO, Get It Right) showing off a little bit of spirited irritation for the inaccurate and often sensational portrayal of an industry we love.