Competitive Intelligence: Getting the Skinny on Your Competition

Competitive Intelligence, or CI, is something you can’t do without if you’re going to have an online business. As well, it’s something you or your SEO specialist had better be doing; you have to know your competition before you ever have a chance of beating them.

By | 2017-05-29T05:00:24+00:00 May 9th, 2011|Online Marketing, SEO|11 Comments

Semantics and Relevance: Even Keywords Need Support Sometimes

In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.

By | 2017-05-29T05:00:29+00:00 November 29th, 2010|Content Development, SEO|0 Comments