A strong, successful marketing strategy isn’t built on clouds and fluff. It has a foundation, a base from which all ideas come from. Without this foundation, marketing strategies fail more often than not. This foundation is called “vision,” and it’s as important to your company as your bottom line is.
Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether [...]
While performing some much needed inspiration reconnaissance, we came across the title of this article as a search term in our analytics. What an interesting thought – the idea that a business owner might want internet marketing without a website. How odd, and yet, how enticing an idea to explore!
So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!
These three acronyms, SEM/SEO/PPC can make all the difference to the staying power of your online business. They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business.