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Don’t Be a Marketing Magpie – Avoid Shiny Object Syndrome

The magpie is an interesting bird. Practically vilified in the UK and considered a sign of good fortune in Korea, this bird has influenced many cultures throughout history. Yet one universal fact remains true about this striking bird, and that [...]

By | 2017-05-29T04:59:21+00:00 July 1st, 2013|Online Marketing|3 Comments

Adding Gamification Strategies to Your Marketing Plan

Have you ever stopped to think about what makes gaming so addicting? Even if you aren't an avid gamer, you may have experienced the situation of sitting down to play a round or two of Candy Crush or Angry Birds, [...]

By | 2017-05-29T04:59:21+00:00 June 27th, 2013|Online Marketing|8 Comments

Measuring Engagement and KPIs | Performance-Driven Marketing

Measuring Engagement is Number 3 Today, we're diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote Measuring Metrics for Success for SearchNewsCentral. When the team [...]

By | 2017-05-29T04:59:56+00:00 July 19th, 2012|Online Marketing, SEO, Social Media|156 Comments

Measuring Awareness with Careful KPIs | An Info Morsel on Metrics

In Measuring Metrics for Success (SearchNewsCentral), we wrote about the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention. We also covered how satisfaction is an integral part of each funnel stage. For the next few posts on the Level343 [...]

By | 2017-05-29T04:59:56+00:00 July 12th, 2012|Online Marketing, SEO, Social Media|97 Comments

Digital Marketing Shift and The New World Order

(Manipulating the Monetary Paradigm of the Time/Space Continuum) Space… The Final Frontier Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier [...]