Hootsuite analytics anyone? A sequel to Monitoring Your Daily Social Media Efforts, Social Media Measuring: The 4 Key Elements will take you through the ins and outs of Hootsuite analytics for Twitter and Facebook. Learn how to measure your approach, no matter what type of social media campaign you’re running.
Competitive Intelligence, or CI, is something you can’t do without if you’re going to have an online business. As well, it’s something you or your SEO specialist had better be doing; you have to know your competition before you ever have a chance of beating them.
You jump into the huge time suck of engaging on Twitter and Facebook because XYZ social marketer said, “you have to give your customers some face time”. You jump on Quora, Amplify, Tumblr and 15 other things for the same reasons. Do you feel like a Mexican jumping bean, yet? Has any of it beefed up your business? If not, why do you think it hasn't?