The 4Ps of marketing (product, place, promotion and price) have long been a standard of how marketers approach their craft. In fact, they're still in use today. However, marketing, like everything else in the world, evolves, and those doing the marketing [...]
Marketing By Numbers Step number one: sign up to social media site. Done. Step number two: create unique, yet appropriately catchy business handle that aptly coincides with my company. Yep – got it. Step number three: add appropriate [...]
Branding. Nothing strikes fear in the heart of marketers quite like this concept. For entrepreneurs with many interests, it’s difficult to think they can be summed up in a single construct. For others with a narrower focus, it’s frustrating to find just the right words to accurately represent what they stand for. Your brand is what represents the core values of your company—your mission statement, if you will. Your target market will likely never see the brand statement because it’s not for them.
In this article, we’re going to cover a number of internet marketing basics that may have been forgotten by online veterans, and need to be read by the newbies. Without further ado, here it is…