Sometimes it seems like people think SEO is the fast food of online marketing… Potential client pulls up to the order window. “Yeah, um, I’ll take first place ranking for that extremely competitive key term? But, uh, hold the long tail.” The optimizer on the other end of the speaker starts calculating costs, time and manpower. “Of course – and you want that when?” “Now, please.” ……. Um.
The latest Google algorithm updates floored many professional SEO specialists; Google has been awarded a patent for language personalization. The move to personalization will allow Google to present more results that are relevant to the user, and possibly less clicks [...]