Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

You've spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you've watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking [...]

By | 2017-10-26T15:58:09+00:00 May 10th, 2012|Online Marketing, SEO|

What’s the REAL Deal on Social Media ROI?

A lot of people want to know the ROI of social media. It takes a lot of time and energy for social; a wispy, ethereal answer of returns for that investment just isn’t satisfying. Unfortunately, the ROI of social media [...]

By | 2017-05-29T05:00:00+00:00 March 19th, 2012|Online Marketing, Social Media|

There’s No ROI In Owning an Efin iPhone!

We read a lot of stories that talk about how companies are joining social media by the droves, but are they really? I mean, what are they doing? If all they’re doing is opening social accounts and sitting on their [...]

By | 2017-05-29T05:00:15+00:00 December 8th, 2011|Branding, Online Marketing, Social Media|

Website Metrics: Your Business Site is in Good Condition – What Now?

You’ve taken your website through the evaluation process. Maybe you found some things that need to be changed; maybe you were lucky and found that your site was already well prepared. Either way, you’ll eventually have to dig in to the metrics and make sure things are happening like they’re “supposed” to.

By | 2017-05-29T05:00:19+00:00 August 15th, 2011|Online Marketing, SEO, Social Media|