The clarification of SEM vs SEO is pretty simple. Yet, for some reason and for many people, it is still very much needed. For example, just recently I read a top SEM guy equate the two. And there I was, [...]
Once one realizes that SEM and SEO are not the same thing, and that the former is a broader category including the latter, then more questions arise: what, then, is the point of SEO? If there are other strategies, why [...]
They are the foundation and starting point for any SEM campaign. Regardless of what other tactics are utilized, search engine optimization is of extreme importance. It combines with social media optimization and social networking to form a power-packed punch that sends your traffic soaring.
SEO fact or fiction In the world of SEO writing, several important debates are taking place. These “controversies” range from topics as fundamental as the use of SEO to as specific as the changes that W3C is implementing [...]
These three acronyms, SEM/SEO/PPC can make all the difference to the staying power of your online business. They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business.