So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]
No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]
A long time ago, back in the dark ages of 2008, we wrote an article about how to build content for SEO without bombarding your readers. We know, because we recently practiced a little bit of the due diligence we [...]
The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
SEO Myths Writing about SEO isn’t easy, especially when there are so many different views of optimization; “views” includes some of the awful shenanigans being passed off as… drum roll please… the all mighty Search Engine Optimization. It’s [...]