Organic SEO / SMO for small business — Level343 SEO Article Archive

Disturbing Trend with Big Business Points to the Failures of SEO

February 2, 2012

Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual practitioners were saying. So we’ll say it again. SEO is not the end all, be [...]

SEO Tool Review: Microsite Masters SERP Tracking Tool

January 30, 2012

Our Tool Review A new SEO tool has hit the streets, competing with thousands of others. As SEO consultants, we’re always looking for that one tool – the one that will really help in measuring, managing and quantifying the work we do. Many SEO tools have promised the user will become a master, only to turn into something mundane. Because of this, we went to the Microsite Masters website with a healthy dose of cynicism…

Marketing Online – What Was That ROI Formula Again?

January 26, 2012

You know ROI is a measure of your company’s success, but do you know how to go about measuring ROI? Questions plague you at night, “How do I get the most ROI? Shouldn’t I already be seeing returns? Maybe I should stop this approach and move to a new one…” Dr. Peter Drucker, Medal of [...]

Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

January 23, 2012

Have you ever heard the phrase, “You can’t market a piece of junk?” There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives. While this quote could be disproven (you really can market it… doesn’t mean people will buy, though), it’s a no-brainer that you [...]

Using “AIDA” Method as Part of Your Internet Marketing Strategy

January 19, 2012

You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the course, you can sell sand to a man in the Sahara. Of all the things [...]

So That’s What “Build Your Brand Story” Means!

January 16, 2012

A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to [...]

WordPress – The Site, Blogging, Developing, Designing CMS Platform

January 9, 2012

WordPress – it’s a content management system, a blogging platform and “that place you put your blog on”. It’s often thought of in relation to blogs, but have you ever thought of it as a “place to put your site on”? Thousands have, and many of them are big brands. WordPress is a flexible, viable [...]

Introducing Level343′s 2012 Top Women of SEO

January 2, 2012

It started two years ago, back in 2010, with the idea of honoring the women in SEO. Top SEO Women of 2010 was our way of supporting the ten women listed, such as Donna Fontenot, Dana Lookadoo, Debra Mastaler, and Ann Smarty. They’re women we know, interact with and are friends with. Gabriella left a [...]

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