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Level343 Article Archive

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have […]

By |July 27th, 2015|Branding, Content Development|0 Comments

An Expert Guide to Content Strategy

I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?
By |July 20th, 2015|Content Development, Online Marketing|2 Comments

From Spiny to Piney – Evergreen Content to the Rescue

Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.
By |July 13th, 2015|Content Development|0 Comments

Developing Your Marketing Plan | Yes, You Need One

When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.

Copywriting 101: The Ins & Outs of Great Copy

If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.
By |June 29th, 2015|Content Development|0 Comments

Why Isn’t Your Content Converting?

Here you are, working your fingers to the bone. You have a great content calendar and you’re scheduled for the next two months. Some of your content has been retweeted, just not as much as you’d like. You’re even getting […]

By |June 22nd, 2015|Content Development, SEO|0 Comments

STOP Using Twitter – You’re Just Not Doing it Right!

*Deep breath* - Okay, I sometimes have these melt downs when I’m on Twitter. Today is one of those days. I’ve written so many articles on how to use Twitter, I just can’t do it again but you can read all of them here.
By |June 18th, 2015|Branding, Social Media|1 Comment

Location-based Search: Optimizing Your Local Search Strategy

Even if you run a global company, implementing a local search strategy is an excellent way to drive new traffic to your website. Not only can it send that traffic to your physical store (if you have one), but it also thins the playing field in the search results.
By |June 15th, 2015|SEO|2 Comments

12 Ways (Plus One!) to Gain Relevant Traffic

SEO – search engine optimization: it’s the smoking gun, isn’t it? If you look for advice about how to get traffic to your site, people automatically hand the SEO gun to you and tell you to fire.
By |June 11th, 2015|Online Marketing, Social Media|0 Comments

How to Write A Good SEO Article

If you want to a bigger blog audience, your content must be smarter.

One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite its […]

By |June 8th, 2015|Content Development, Online Marketing, SEO|0 Comments