How to Become a Social Media Manager

by June 17, 2013
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Does being on Facebook all day sound like a dream job? Increasingly, there are more full-time, permanent positions for social media managers at top-rated companies. Common qualifications include being comfortable with all SM platforms, having a track record of improving a company’s social media presence and having a firm grasp on the basics of marketing. [...]

Can You Trust a Marketing Guru?

by June 13, 2013
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“The Secret to Online Marketing Success” “Turn Every Prospect Into a Customer, Guaranteed!” “If You’re Not Doing This One Thing, You’ll Never Find Marketing Success” If you’ve spent much time in the world of online marketing, you’ve likely come across a marketing guru selling a program with a tagline similar to one of these. It’s [...]

Strategies For Your Site Globally [vid]

by June 10, 2013
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In our first video “International Consultants talking on Google +” we discussed dialects, spelling across languages, including the English language having a variety of spelling. Considering these factors, it’s no wonder getting your site to be globally sound is not an easy task. This second half of the video, we delve more into International marketing and how to pay attention to various cultures and reach. From gender roles to economic status, you have to be sensitive to the language, not just gender specific but culturally sensitive.

Don’t Go Planning The Funeral Yet

by June 6, 2013
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At least a few times a year someone pronounces SEO dead.  Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO is not in fact dead and they can put their suits and little black dresses [...]

International Consultants Talking on Google +

by June 3, 2013
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It’s not everyday that I find someone who can chat as much about International Online Marketing as I can.  But, since I’ve been working with a variety of global SEO consultants, I’ve actually found someone who can chat circles around me. You dear readers know him as Doc Sheldon, a regular writer on our blog… [...]

Pinterest Rich Pins

by May 31, 2013
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Pinterest recently announced a new feature that I think is pretty exciting.  It is called Rich Pins.  A normal pin is an image with description text below it.  With Rich Pins, Pinterest will pull in other data from your website to make the pin more robust and to make it easier for people to take [...]

No Time to Write? Maximize the Use of Guest Posting

by May 29, 2013
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As a marketer, your time is valuable, and if you’re like most of us, it’s in great demand. With all the other day-to-day tasks you have to take care of, finding time to write is sometimes just a distant dream. Yet, without fresh content on your blog, you’ll lose your readers – and they’re too [...]

5 Mistakes You Can Make To Kill Your Brand

by May 27, 2013
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Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build. Over-Apologizing If you make a mistake, you need to own it. Everyone makes mistakes, and most people will be forgiving of reasonable [...]

Meet Aleyda Solis

by May 24, 2013
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Twitter | Google + | Website This Friday’s special Top SEO Woman is another International nominee. It thrills me to introduce this young lady. I  have been following her since she first came on the SEO scene. With her International capabilities and a command of several languages she’s a smart choice for any global company that wants to work [...]

Who Do You Need to Hire?

by May 22, 2013
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When you reach the point where you realize (or admit) that you need help in order to improve your website’s performance, where do you go? That’s a difficult question to answer, unless you really know exactly what parts of your site’s performance and promotion need help. We’ll assume for the moment that you haven’t received [...]

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