Facts About Social Media

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The recurring question I’ve been hearing more and more is – Does Social media help? I can assure you when it comes to marketing and SEO, consultants have pondered, discussed, regurgitated this very topic at least once a month. Now it’s a matter of figuring out which social network makes sense and why should our […]

Content Optimization The Best SEO

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Optimization is one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines are requiring more than specific word count and keyword density to place high in search rankings. More importantly, search engines […]

15 Great Tips For Blogging

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Whether you are a marketer who works for a corporation or run a one-man-show, you likely realize the importance and power of the blog. Effective blogging keeps readers engaged and interested. It is like telling a never-ending story that forever ropes in your audience. Leading corporations, such as Dell and Zillow, have crafted blogs that […]

Closing the Development Strategy Gap

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Search engine optimization doesn’t live on an island. The success of an SEO campaign – like most other marketing disciplines – depends on the strength of the platforms and disciplines surrounding it. Website development, design, graphics, social, PPC, PR, print, even direct mail; these elements all work together, and depend on one another. But nothing impacts […]

Does Social Media Help Small Businesses?

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The relatively recent phenomenon of social media is growing at an exponential rate, not just for individuals but for businesses as well. We’re always trying to help our readers figure out ways they can take advantage of this platform. Below are some helpful hints for getting you and your business off the ground when it comes […]

5 Simple Steps To Create An Online Brand

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Every marketing company understands that a brand provides a business with an identity. Branding encompasses the values, products, services, and personality of the business. In many instances, quality brands are easily recognizable and are highly valued by customers. The saying “a picture is worth a thousand words” can be directly associated with creating a brand. […]

Cut the HFCS from your copywriting

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Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at least we should be – of the spices we’re using, and how they impact our audience. It’s easy to bloat your […]

Effective Marketing Ideas

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An effective marketer does not have to be a rocket scientist. They simply understand that marketing is a multifaceted concept that involves more than one channel. Good marketers recognize a business’s individual needs and realize there is not a one-size-fits-all solution. For the most part, every business has different needs. Marketers understand that the marketing […]

Tips For Content Domination

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For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming for a business that does not have the assistance of a professional content company. For […]

Mobile Marketing Best Practices

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With so many people accessing the web on their mobiles, a smooth mobile user experience is essential. Follow our mobile marketing best practices for a mobile-friendly site. Focus your content and navigation according to usability There’s the task-focused user, who uses to their phone or tablet on-the-go to complete a task. Then there’s the time-killing […]