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Level343 Article Archive

How To Grow Your Business with Social

News flash: Social media is not a passing fad. As of early 2015, 75 percent of all small to medium-sized businesses use social media to promote their organizations. Furthermore, even if you aren't talking about your business online, your consumers are.

You Need SEO: Here Are 10 Reasons Why

I recently had someone offer me an article on search engine optimization, and I have to tell you, I suddenly understood why there are still people who think it's crap. I now get how it could be thought of as less than useless. With no further ado, let me clear up any confusion. This is not SEO:

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

A Guide to Good Key Performance Indicators (KPIs)

What’s the difference between a good key performance indicator (KPI) and a bad one? Do you know? How can a metric be good one time and bad the next? –And what do KPIs really do, anyway? We’ll cover this and […]

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you […]

Creating SEO Content for Search Engines AND Visitors

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we […]

How To Stop Your Blog From Sucking

Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T

The Publisher’s Guide to Repurposing Content

Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.
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Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have […]