Never Compromise

by May 14, 2012
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I have yet to see Meryl Streep’s movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343′s official mascot!) this morning. “Never Compromise” jumped out of the poster at me. Isn’t that the truth; it’s something I’ve been struggling with for the past year as I continue to run and [...]

Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

by May 10, 2012
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You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now. You feverishly check your [...]

SEO in the Outback: Hunting the Naturally Optimized, Ad-Free, User-friendly Website

by May 7, 2012
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“Welcome to another installment of SEO in the Outback. Today, we’re hunting a particularly elusive species of creature, situs al naturalis. They’re born with highly optimized content and navigation – these things seem to be in their DNA structure. Others in the websitus genus have to work hard to gain these attributes. These beasts are [...]

Ranking, Traffic and Conversions without Investment?

by May 3, 2012
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Let’s face it. There are plenty of things you can do to rank, and rank well, in the search engines. Some are legit, some are not so legit, some are straight up illegal, but they’re out there. You can influence the SERPs, although not with a guarantee on the results. For example, you can’t know [...]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

by April 30, 2012
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You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few things and add in a few more tidbits of information. Next thing you know, hours [...]

Stop Everything You’re Doing In Social. You’re Fired.

by April 25, 2012
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I recently had the opportunity to go to an Italian Meet Up in San Francisco, something I’ve wanted to do for some time. I always have liked meeting people face-to-face and meet ups allow you to grasp how involved the public is when it comes to online social. –BUT- After the meet up, when I [...]

Glow Sticks and SEO

by April 23, 2012
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Glow sticks and SEO…I promise there is a connection.  As a writer I often find inspiration in day to day life and this is no exception. A few months ago I had checked into an airport hotel for a night of relaxation before an early morning flight.  Visions of a quiet evening in mind were [...]

Chicks Who Click: Growing Success One Opportunity at a Time

by April 19, 2012
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Did you know success could be fed and watered like a plant? Most definitely: in business, we just call it promotion and sales. Well, today, I’m excited to share an opportunity with you, our readers. If you follow Level343, JRPittman or SEOCopy on Twitter, you know we’re involved in the promotion and support of business [...]

Real SEO Specialists: Finding the Needle in the Hay Stack

by April 16, 2012
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Yes. There are such things as real (i.e. legitimate) SEO specialists, practitioners, and companies, believe it or not. Lately, however, we’ve met many potential clients who are starting to wonder. This turns into a heavy amount of disbelief and mistrust when they come to us; providing a potential client with a service quote is much [...]

Online Marketing: What’s Your Branding Power?

by April 12, 2012
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Online marketing is more than “selling a web presence”. It combines several disciplines, including optimization (search engine and conversion), copywriting, strategic content development and much, more. No matter what type of campaign you embark on, you have to keep the power of brand in mind. Actually – you have to keep the power and the [...]

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