Social Media Measuring: The 4 Key Elements

by on May 19, 2011

What are you measuring?

Hootsuite analytics anyone? A sequel to Monitoring Your Daily Social Media Efforts, Social Media Measuring: The 4 Key Elements will take you through the ins and outs of Hootsuite analytics for Twitter and Facebook. Learn how to measure your approach, no matter what type of social media campaign you’re running.

Why is social media measuring important?

This may seem like a mindless question, but some honestly don’t understand what the big deal is. You tweet and post on Facebook, and it just works, right? Wrong. Like any campaign, you have to have a plan with goals, approach and strategies. –And, if you have goals, you need a way to track (or measure) how you’re doing. Of course, if you’re using social media simply to chat and meet people (in other words, not for business), you won’t need measuring tools. However, the minute you look at social media as a business tool, it’s time to pay attention.

Benchmarks provide a guideline. They also help you define your goal. For example, you’re getting ready to start a new social media campaign. Before you start that campaign, you might want to make a note of the numbers. A few examples might be:

  • How many followers do you have?
  • What’s your current reach?
  • How many are actually responding at this time?

If these numbers haven’t grown by the end of the campaign, chances are your campaign wasn’t a success. How will you know, though, if you haven’t chosen your benchmarks? Whatever your ultimate goal is, you have to start with a strong set benchmarks. You also have to deal with data, no matter what reporting tool you use.

And finally, if you don’t have any idea how to start measuring, you have to watch Social Media Measuring: The 4 Key Elements. Get your campaigns moving in the right direction!



{ 5 comments… read them below or add one }

CR Hamilton August 13, 2013 at 7:13 pm

This really confirms what many people (including myself) have believed: Followers are the main indicators in social media marketing. It answers to the question, why do we do SMM? We need people as buyers and promoters. If you have more followers, then your success rate is high.

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Lisa Chaves February 22, 2013 at 12:25 am

Well measuring the key elements is pretty tough but I believe that this is very essential in order to achieve the goals we set.

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Grace June 13, 2011 at 6:47 pm

The first thing would be to know your audience and understand their specific online habits, interests and demographics such as lifestyle, age, geography and profession. Discover how your audience communicate best and start a conversation.

White Label SEO

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Jon Doe May 30, 2011 at 5:06 pm

Adopting social media as one of your web marketing tool is not just easy because you have to take some considerations like if using one can do a big help in your business. Thanks for sharing this definitive review!

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Thomas May 24, 2011 at 6:43 pm

Thanks for sharing such a nice post, I would like to share it on my blog too, I have been to many blogs on this topic but I havent seen such fine and amazing post on this topic. I would like to appreciate the way you write your views.

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