Who Do you Need to Hire?

by May 22, 2013
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When you reach the point where you realize (or admit) that you need help in order to improve your website’s performance, where do you go? That’s a difficult question to answer, unless you really know exactly what parts of your site’s performance and promotion need help. We’ll assume for the moment that you haven’t received [...]

Social Media or Search | What You Should Know

by April 29, 2013
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Buried knee deep in an international site or a large SEO project as we often are, as marketers we sometimes forget about the day-to-day chatter out there on the social networks, forums and RSS feeds. We’re in the information age, after all, and there’s always something new to share, read, absorb and put to use. [...]

Social Media as a Customer Relations Platform

by April 15, 2013
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We’ve talked many times about social media and how to use it for your business, but I want to touch on it again, because we keep seeing people screw it up SO bad! Social Customer Relations – Benefits and Risks One use of social media for your business is for handling customer relations. This may [...]

How to Select the Best SEO for your Project

by March 13, 2013
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There are many considerations to be taken into account, when selecting an SEO (search engine optimization) provider for your website. Much depends upon the particular areas in which attention is needed, which should mesh well with the areas of expertise of the SEO firm you eventually select. Every day, there is more to learn about [...]

Our Latest Robust SEO Dictionary… on Steroids

by March 6, 2013
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Are you tired of asking, “What’s this mean,” when you come across a new term? Probably. I’m in the business, but the lingo changes so rapidly, it’s easy even for those in the industry to get lost. For example, less than thirty years ago, ”optimize” just meant “to make as perfect, effective, or functional as possible” [...]

The Hard Truth – We Are Women in SEO

by February 1, 2013
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Our extraordinary Top SEO Women list has been one of the most visited posts in the history of Top SEO Women, with over 2700 unique views. From a marketing standpoint, it’s great publicity for the nominees, wouldn’t you think? I thought so, which is one of the main reasons I started this thing in the [...]

Insight into an International SEO Audit: Before the Work Begins

by January 21, 2013
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As the owner of an American consulting and optimization agency, I learned that not all SEO firms work the same way. Now that we’ve planted ourselves firmly in the international market, I’ve realized that even optimization methods change, depending on the country, language and – most importantly – culture of the region. Today, I’d like [...]

Getting Ready for an Amazing 2013 – A Letter to Our Readers

by January 9, 2013
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Welcome to 2013, the latest year the future has to bring us. I’m ready for a fantastic new year of growth, and I hope you are, too. As you may have noticed, we’ve upped our publishing schedule to three posts per week for the past month or so (an accomplishment that my team will tell [...]

How To Get Great Blogging Ideas From Social Media

by January 7, 2013
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“The best way to be heard is to whisper.” I’m not sure who said that, but I’ve always liked that thought. Today, I’m going to whisper a golden secret into your ear. I want to make sure you hear me, because it’s a good one! Today’s secret is about how to get great blogging ideas [...]

7 Tips To Boost your B2B Efforts on Google Plus

by December 24, 2012
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Social media networks are a great way to boost your global B2B efforts and supplement business campaigns. With the variety now available, there’s no excuse for a lack of international business-to-business communication. Leaving out the small timers, think about the major players: Facebook, Twitter, Pinterest, LinkedIn and Google Plus. Using just these five, you have [...]