Building Your Content Strategy in 2014

by April 21, 2014
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The Hummingbird that Changed SEO As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in the way searches displayed, until late 2013, Google was pretty closed-lipped about the Hummingbird.  […]

Writing Guest Blogs that Dominate

by April 17, 2014
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After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. Most industry professionals concurred that any kind of blogging, guest or otherwise, is only as good as the quality of the […]

Starting an International SEO Campaign | 5 Critical Elements

by April 14, 2014
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After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and the task can become an overwhelming one if you don’t have a plan.   So before […]

17 Sources Of Content Inspiration For Your Content Strategy

by April 3, 2014
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In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual content. In turn, it is the content that will convert readers to buyers. It may seem like a long and convoluted process to market various […]

Ice Storms and Marketing

by March 31, 2014
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I took a little break to spend time with family and work on a few projects, but I missed being part of the Level343 team, so I’m back!  :) As I do every year, I spent Christmas with my family in Toronto. Last year I complained that we didn’t have much snow. We made up for it […]

The death of….Guest Blogging

by March 24, 2014
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It’s time to plan another funeral, this time not for SEO itself but for a popular SEO strategy: guest blogging. Before you break out the black dress (or suit for our gentlemen friends), let’s take a look at the facts. Google’s Matt Cutts recently said: “Stick a fork in it: guest blogging is done,” As […]

Questions I Keep Hearing About Content Marketing

by January 6, 2014
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You’d have to go pretty far out of your way nowadays to find a blog that hasn’t written about content marketing in one way or another. And it’s not necessarily a bad thing, but with so many people jumping on the band wagon I’m finding myself constantly having to answer questions when we talk about […]

Content Creation Strategy That Will Increase Sales

by December 5, 2013
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Do you have trouble coming up with ideas for new content?  Content creation is vital to your online marketing campaign but let’s be honest, it’s tough to come up with fresh and exciting ideas for killer content. You can scope out competitors and set up Google Alerts for keywords related to your product or service […]

Brand Building and Content Strategy with Shelly Kramer [video]

by November 11, 2013
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Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing.  Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on […]

Content That Works

by September 30, 2013
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If you want to have a healthy site, then reading a few articles about SEO isn’t going to help. Why? Because reading and learning about SEO is a daily process… actually, there was a recent review about Level 343 and what we do as a company 10,000 Hours in 10 Minutes: Taking SEO to the […]