How To Use Twitter in Social Media

by September 16, 2013
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As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail. With the […]

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

by September 9, 2013
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If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new content and do all the technical work needed to support these campaigns, there is a […]

Changes in Marketing Focus Require Revised Strategies

by September 5, 2013
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Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying public will never change, because people and their motivations remain the same. If this is […]

23 Tips To Improve Your Bounce Rate

by August 29, 2013
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You work pretty hard to get traffic to your site.  So it’s no fun when you see most of that traffic bouncing off the site.  If your bounce rate is high, you should take swift action to correct things! (Not sure what a bounce rate is? Bounce rate is a very important metric for website […]

Commercialization of the Internet [vid]

by August 19, 2013
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As you know, Doc Sheldon and I have been doing quite a few Google Hangouts with some pretty amazing guests. The beauty of working online is the ability to talk with and meet people from all over the world. It just so happens that one of our recent guests has as much history of working […]

Personalize Your Marketing with Behavioral Targeting

by August 12, 2013
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Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether those people started as newspaper readers or catalog gawkers, they ended up as customers. Over […]

Using Common Sense in International Marketing

by August 5, 2013
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It’s finally happened – your business has expanded into the international market!  Not only does this mean you’ll have to learn the ins and outs of shipping products overseas (or hire someone that knows), you’ve got to figure out how to market those products to your now-global customer base.  Sure, a large part of the […]

4 Simple Rules for Effective Community Building

by August 1, 2013
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Community building was a term once reserved for activists, religious groups and charitable organizations – when they built a community, it was a network of people with a similar goal in mind.  With the explosion of social media as a vital marketing tool, the concept of community building has expanded to include brand cheerleaders as […]

3 Tips to Jumpstart Your Branding Brainstorming Creativity

by July 25, 2013
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Ah, branding. It’s the backbone of every successful, widely recognized company in the world. It’s one of the most important and effective aspects of marketing, and you want to be successful with your branding efforts. There’s just one problem: you have no idea how to get your creative juices flowing. You’ve thought and thought, but […]

What You Need To Know About Building Trust

by July 15, 2013
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The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online. And it’s in this scary online realm, that you are trying to run your business. […]