Presenting Your Product as a Masterpiece: You Can’t Market a Piece of Junk

by January 23, 2012
Marketing Masterpiece

Have you ever heard the phrase, “You can’t market a piece of junk?”  There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives. While this quote could be disproven (you really can market it… doesn’t mean people will buy, though), it’s a no-brainer that you [...]

Using “AIDA” Method as Part of Your Internet Marketing Strategy

by January 19, 2012
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You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the course, you can sell sand to a man in the Sahara. Of all the things [...]

So That’s What “Build Your Brand Story” Means!

by January 16, 2012
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A confession: I don’t know much about branding. Oh, sure – I know words, but branding? That’s Gabriella’s bailiwick. I know more now than I did six or seven years ago, but that’s because she’s been my mentor for several years (and you can’t have a client-centered conversation with Gabriella without branding coming in to [...]

2012 Is the End of the Beginning: SEO, Social, Search, Copywriting, Et All

by January 12, 2012
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So, did everyone have a good brouhaha good time for New Year’s? Are you ready to delve into 2012’s planning, marketing and magic? I don’t know about you, but around the office here, we’re ready to do more with less. We’ve taken a step back – but not a backwards step. – And if that [...]

WordPress – The Site, Blogging, Developing, Designing CMS Platform

by January 9, 2012
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WordPress – it’s a content management system, a blogging platform and “that place you put your blog on”. It’s often thought of in relation to blogs, but have you ever thought of it as a “place to put your site on”? Thousands have, and many of them are big brands. WordPress is a flexible, viable [...]

Facebook Timeline – Pros and Cons for the Personal Professional

by January 5, 2012
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Have you noticed how social networks are becoming more about building memories? You make friends, share events, get congratulated for happy events and condolences for sad ones. You can share pictures, videos… in fact, social accounts are like the digital scrapbooks of our lives (for individual accounts) and businesses (for corporate accounts). Now, I’m immersed [...]

Let Me Show You How Online Reputation Really Works, Mr. New Orleans Computer Repair Guy!

by December 22, 2011
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For you, Mr. New Orleans Computer Repair Guy, also known as French Quarter Repair Services and iPhone or iPod Repairman: You returned my Mac Airbook in worse condition than it was before. That’s bad business. You charged me more than the agreed upon amount and wouldn’t return my possessions until I paid for it. That’s [...]

Give Your Content That White-Glove Treatment – Repurpose for the Good of Humanity

by December 19, 2011
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Every so often, we look through our old blog posts as a way to pat ourselves on the back for the work we’re doing. Okay, not really – the reason for pouring through almost three hundred blog posts is a little strategy called content repurposing. Today, we’re going to dig into this content development strategy and answer the questions: what is it, why, which ones, and how.

Has Your E-Commerce Shopping Cart Run Away With Your Sales?

by December 15, 2011

For those with a “must-register” e-commerce solution, cart recovery emails can do wonders in turning abandoned shopping carts into high sales. –But what if your site has registration only as an option, or has no email capture at all? What then?

E-Commerce Marketing: Why Are Your Shopping Carts Being Abandoned?

by December 12, 2011
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Have you ever looked at your ecommerce analytics and thought, “Why didn’t they finish with the sale?” It’s frustrating, isn’t it? If those darn customers would just finish with the buying process and quit abandoning their shopping carts, you’d be making a cool million this year. You aren’t alone with these and similar thoughts: The [...]

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