Yes, content optimization is the best SEO. It’s one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines are requiring more than specific word count and keyword density to place high in search […]
Search engine optimization doesn’t live on an island. The success of an SEO campaign – like most other marketing disciplines – depends on the strength of the platforms and disciplines surrounding it. Website development, design, graphics, social, PPC, PR, print, even direct mail; these elements all work together, and depend on one another. But nothing impacts […]
Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at least we should be – of the spices we’re using, and how they impact our audience. It’s easy to bloat your […]
What are some effective marketing ideas? An effective marketer does not have to be a rocket scientist. They simply understand that marketing is a multifaceted concept that involves more than one channel. Good marketers recognize a business’s individual needs and realize there is not a one-size-fits-all solution. For the most part, every business has different […]
For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming for a business that does not have the assistance of a professional content company. For […]
Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time. The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.