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Creating SEO Content for Search Engines AND Visitors

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we […]

How To Stop Your Blog From Sucking

Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T

The Publisher’s Guide to Repurposing Content

Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.
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Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have […]

An Expert Guide to Content Strategy

I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?

From Spiny to Piney – Evergreen Content to the Rescue

Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.

Developing Your Marketing Plan | Yes, You Need One

When I was in college, studying marketing and communications, it was a big joke. “WHAT are you getting a degree in? No, I mean really?” Everyone communicates, and marketing is just… selling stuff.

Copywriting 101: The Ins & Outs of Great Copy

If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.

Why Isn’t Your Content Converting?

Here you are, working your fingers to the bone. You have a great content calendar and you’re scheduled for the next two months. Some of your content has been retweeted, just not as much as you’d like. You’re even getting […]