3 Recent Facebook Updates Brands and Businesses Must Know About

by April 24, 2013
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It seems like every time I turn around this year, Facebook is announcing another new feature. First it was Graph Search in January. Then in March, Facebook began announcing three features that directly impact brand and business pages: a News Feed redesign, threaded Facebook Page comments and partner categories for the Facebook advertising platform. News [...]

Treat your Customers like they Deserve and Expect

by April 22, 2013
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The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose customers these days, least of all just for the sake of winning an argument or [...]

Meet Monica Wright

by April 19, 2013
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Twitter | Google + | Website Is it me, or has time been just flying by? This week, we’re sharing an amazing woman with our readers. If you don’t know who she is, then you’ve never read Marketing Land or Search Engine Land. While I know she no longer works directly with clients, she has many years of practical [...]

Analyzing your Competition

by April 17, 2013
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Do you check out your competitors before you embark on an SEO campaign? Do you check in on competitors as you work through your campaign? It’s a good idea! But you first have to be sure you have an accurate and realistic view of who your competitors are. If you sell jewelry, Cartier or Tiffany [...]

Social Media as a Customer Relations Platform

by April 15, 2013
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We’ve talked many times about social media and how to use it for your business, but I want to touch on it again, because we keep seeing people screw it up SO bad! Social Customer Relations – Benefits and Risks One use of social media for your business is for handling customer relations. This may [...]

Meet Heather Lloyd-Martin

by April 12, 2013
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Twitter | Google+ | Facebook | Website Today, we’d like to introduce you to one of our industry’s longest-serving members, Heather Lloyd-Martin. I remember being fascinated by this well-spoken woman at the first Pubcon I attended many years ago. I don’t recall the exact words she spoke from the stage, but I remember being awed [...]

Create Some Excitement For Your Blog

by April 10, 2013
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Looking to jazz up your Blog and create some excitement?  Here are some ideas to get you going.  Feel free to comment and share your ideas! Interview an expert: Everyone loves to hear from industry leaders and experts.  Interview one and post it on your Blog (an audio or video plus a transcript is always [...]

Using Google’s Search Operators to Drill Deep

by April 8, 2013
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Whether you’re doing a site audit, keyword research or checking up on your competition, sometimes you’ll find yourself looking for particular items that may at first seem difficult or very time consuming to find. Enter: Google’s search operators. I’m sure most of you already know how to use the site: operator to see if a [...]

Meet Annabel Hodges

by April 5, 2013
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Twitter | Google + | Website Hello dear readers, another 2013 month has slipped by us, and it’s getting better all the time. I’m excited to share today’s Top SEO Women 2013 nominee. She comes from the land Down Under Where women glow and men plunder…(couldn’t resist) even though I’ve always sung “Where women roar and make thunder”. Sure it’s the wrong lyrics, but I assure you, many [...]

Ranking Reports: A Thing Of The Past

by April 3, 2013
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Do you use ranking reports? Do you place a lot of value on the data in those reports? If so, here is something to consider…. While ranking reports can be a good tool to supplement other data, they are not the most important data to give a true idea of what is really going on [...]

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