Let’s face it; writing engaging, entertaining works of art to awe humanity is a crapshoot. Sometimes you hit the bull’s eye; most times, you aren’t even close to the target first time around. The readers are calling, though; your fans are waiting. What do you do? If you have a treasure trove of SEO content, you dig into it. If you don’t have one, it’s time to build one – and fast.
For those that really want to dig into SEO, either to become an optimizer or build your own in-depth campaigns, stay put. I’ve dabbled in all aspects of website optimization, from SEO copywriting where I got my start, to understanding web analytics, which is where I’m headed.
One of the search terms that hit our site was “minimum amount of time to find keywords for SEO”. Somewhere out there, someone is trying to find out the shortest amount of time this part of the campaign will take. [...]
At the beginning of June 2010, Google initiated the Caffeine update: a complete search engine restructuring. Google Caffeine indexes content at a faster rate. i.e. every day, globally. Since the Google update, many sites have noticed a moderate to severe [...]
Among other things, I love Wordpress as a site platform. It’s a beautiful thing for SEO, especially if you use the Thesis theme (hint, hint). Wordpress is a: Content Management System, allowing you to easily add, delete or edit pages, [...]
Update: Our Top SEO Women badges for 2010 and 2011 are finally out! As well, we're accepting nominations for the 2012 year, so be sure to nominate your favorite. Inspiration happens at the oddest times… It’s no secret I’m a [...]
You've done your SEO; you’re keeping an eye on your site analytics, networking, writing content – all the things a good webmaster does to show his or her site tender loving care. These methods seem to be working, because you’re getting [...]
After many years as an SEO copywriter, I still have people asking me, “What do you do all day?” If I just answer, “I write”, the inevitable next question is, “What do you write?” There’s never an easy answer, so let me break it down into straightforward terms. What does it take to write an SEO article?
You write what seems a beautiful example of SEO copywriting, only to find that visitors don’t agree. They don’t come, they don’t stay; they don’t read. What gives? You were sure your copy was ready to “go live”, but it shortly becomes obvious that only you agree with you. Lessen the chances of this SEO copywriting conundrum by following this checklist:
SEO tools... Very seldom do we talk about the “extra” programs that can give your SEO a boost, preferring instead to talk about techniques. However, tons of “SEO boosters” have hit the market that makes search engine optimization [...]