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Level343 Article Archive

SEO Techniques: Does Any Optimizer Really Know What To Do?

Everybody knows that search engines no longer care about meta descriptions. Everybody knows that header tags don’t matter. Everybody knows that there has to be a 5.6% keyword density in written content. What else does everybody know? And who the […]

Social Media Marketing: Top Five Best Time Investments

Social NetworkingThe first rule of any good marketing campaign is “go where the people gather!” Although this marketing strategy is certainly not an epiphany, the onset of the new frontier of marketing encompassing social media and networking has added confusing complexity to the old game of marketing. With new social media networks virtually popping up on every street corner, every business owner realizes that time equals money in the game of social media marketing.

Your Website Code May Not Be As Clean As You Think

Editors update: March, 13th, 2010
True story: About two weeks ago, I came across a website that listed top SEO companies – well-known SEO companies at that. The website had used a site validator to see how clean the top SEOs’ […]

The Cost of Optimization – Time Equals Money

Lately, I’ve noticed an increasing amount of questions about SEO.  Not “What is SEO”, but more specific questions about the practice and providers.  A surprising number of people have misconceptions about what an SEO provider does, and many of these […]

Dynamic Branding: What’s in a Name?

brandingEvery so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.

SEO Simplified II: How Does Organic SEO Work?

In part one of “SEO Simplified”, we talked about the differences between forced and organic SEO.  Never mind the differences, though – how does it work?  What makes it better than any other approach?

Firstly, it’s user-based, not search engine based.  […]

SEO Simplified: Forced vs. Organic SEO

>Part of an optimization specialist’s job is to pay attention to search trends.  Lately, I’ve noticed a rise in interest about organic SEO.  It seems the general public is catching on to the fact that there are two kinds: “forced” and “organic”.  What’s the difference?  What’s organic SEO all about?  Why can’t it just be optimization?  Here’s the skinny:

Kids- You Can’t Stop What’s Coming

In the 1940s, a creative man in his early forties helped create the most devastating byproduct of human inventiveness.  When this invention was first tested, he said, “Now I am become Death, the destroyer of worlds.”  Although this man didn’t […]

SEM vs SEO: Clarification Needed

The clarification of SEM vs SEO is pretty simple. Yet, for some reason and for many people, it is still very much needed. For example, just recently I read a top SEM guy equate the two. And there I was, […]

Step Right Up: Get Your Free Market Research Here!

Each year, many companies venture out into the business world without the most important piece of ammunition for their success:  market research.  While clouded by the dual belief that market research is needed for companies intending to earn business through […]