As most SEO service providers know, your competitors are rarely the companies you think they are. With businesses that aren’t Web based, the competition is easier to find; if you sell medical supplies other companies that sell them are your […]
In the world of SEO writing, several important debates are taking place. These “controversies” range from topics as fundamental as the use of SEO to as specific as the changes that W3C is implementing to search engines such as Google, […]
These three acronyms, SEM/SEO/PPC can make all the difference to the staying power of your online business. They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business.
The latest Google algorithm updates floored many professional SEO specialists; Google has been awarded a patent for language personalization. The move to personalization will allow Google to present more results that are relevant to the user, and possibly less clicks […]
“Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.” Google Guidelines, 2008
There’s been […]
When you talk to professional SEO providers about landing pages, you’ll hear many of them extolling the virtues of testing those pages. Why? Why not just build a landing page that works the first time?
First, let’s talk about conventional wisdom, […]
“SEO standards” are a set of SEO best practices and risk ratings; the idea of having SEO standards is ludicrous and out-dated. Professional SEO services that try to follow these supposed standards are handing their business over to the competition. […]
SEO, in part, is theory, whether an SEO specialist will admit it or not. Matt Cutts, in an interview awhile back, commented that Google has so many algorithms out there, constantly being tested and redesigned, that they can’t possibly know […]
SEO tools are a very important part of insuring that your website moves to the top of search engine rankings. Thousands of websites on the internet utilize the exact same topics and therefore, it can be difficult for users to […]