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marketing

LEAN Measures for Small Business Marketing in a Recession

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“In a McGraw-Hill study of 600 companies from 1980 to 1985, those that didn’t cut their marketing budgets during the 1981-82 recessions had significantly higher sales after the recession ended. In fact, they had sales that were 256% higher than those that aggressively chopped marketing expenditures.” Related Posts:100+ Twitter Apps Part 3: Monitor, Analyze, Manage [...]

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Social Media Marketing: Four Reasons to Join the Revolution

With television commercials validating the importance of online social media portals like Twitter and Facebook, the battle for domination in the social media marketing arena is leaving many feeling confused and dazed.  After all, as the language of the Tweet-osphere cuts communications to 140 characters or less, it also add a unique brand of instant [...]

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Dynamic Branding: What’s in a Name?

Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands.  When examining the reality of why companies want to change their brand, it results in one of three answers: Not modern or sophisticated enough to draw the right audience Not representative of the products or services [...]

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