Years ago, the sales pioneer E. St. Elmo Lewis came up with this magical construct called the AIDA (Awareness, Interest, Desire, Action) method. Since then, AIDA has evolved into various (and more complicated) structures, but it always begins with [...]
The past few posts, we’ve been talking about lead generation tips, strategies and forms. If you missed it, you can start the series with Lead Generation: Learn What Marketers Already Know. Today I’m going to add another post to [...]
Think about the purpose of a marketing form. They only exist to capture personal data, right? They can be a great lead generation tool, but only if they’re used correctly. In other words, the right form for the right [...]
Last week we started a series in lead generation for the non-marketer. If you’re still wondering what lead generation is and how it works, check back to the first post in the series, Lead Generation: Learn What Marketers Already Know. I gave an example, briefly, of how lead generation works and a common strategy used. In this post, I’ll cover 10 examples that really work to bring in leads. […]
Lead generation is the act of identifying and attracting qualified prospects, then building them into paying customers. In this first installation of a new Level343 online marketing series, you'll learn how lead generation works, how to identify and qualify a lead, and start on the path to find out what it takes to turn attraction into conversion.