gabriellasannino

/Gabriella Sannino

About Gabriella Sannino

International SEO consultant is my title...but who cares about those? What I love is writing about marketing, social, SEO, relevance, ruffling feathers and starting revolutions. What you read on this blog will hopefully inspire you to continue the conversation. When I'm not multitasking around Level343 I sneak away and go sailing. I'm crazy about pistachios, and of course Nutella.

The 4 Cornerstones of Brand Awareness: Making Your Brand Magnetic

  Years ago, the sales pioneer E. St. Elmo Lewis came up with this magical construct called the AIDA (Awareness, Interest, Desire, Action) method. Since then, AIDA has evolved into various (and more complicated) structures, but it always begins with [...]

By | May 22nd, 2017|Branding|0 Comments

10 Qualities of Strong Lead Generation Landing Pages

  The past few posts, we’ve been talking about lead generation tips, strategies and forms. If you missed it, you can start the series with Lead Generation: Learn What Marketers Already Know. Today I’m going to add another post to [...]

By | May 8th, 2017|Content Development|0 Comments

Building Better Lead Generation Forms

  Think about the purpose of a marketing form. They only exist to capture personal data, right? They can be a great lead generation tool, but only if they’re used correctly. In other words, the right form for the right [...]

By | May 4th, 2017|Online Marketing|0 Comments

10 Lead Generation Strategies That Really Work

  Last week we started a series in lead generation for the non-marketer. If you’re still wondering what lead generation is and how it works, check back to the first post in the series, Lead Generation: Learn What Marketers Already Know. I gave an example, briefly, of how lead generation works and a common strategy used. In this post, I’ll cover 10 examples that really work to bring in leads. […]

By | May 1st, 2017|Guides, Online Marketing|0 Comments

Lead Generation: Learn What Marketers Already Know [Series]

Lead generation is the act of identifying and attracting qualified prospects, then building them into paying customers. In this first installation of a new Level343 online marketing series, you'll learn how lead generation works, how to identify and qualify a lead, and start on the path to find out what it takes to turn attraction into conversion.

By | April 27th, 2017|Guides, Online Marketing|0 Comments