Social Media as a Customer Relations Platform

by April 15, 2013
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We’ve talked many times about social media and how to use it for your business, but I want to touch on it again, because we keep seeing people screw it up SO bad! Social Customer Relations – Benefits and Risks One use of social media for your business is for handling customer relations. This may [...]

Don’t Commit Social Media Suicide

by February 4, 2013
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Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity to play on the positive emotions of a massive audience. All too often, though, it’s [...]

How To Get Great Blogging Ideas From Social Media

by January 7, 2013
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“The best way to be heard is to whisper.” I’m not sure who said that, but I’ve always liked that thought. Today, I’m going to whisper a golden secret into your ear. I want to make sure you hear me, because it’s a good one! Today’s secret is about how to get great blogging ideas [...]

Share Your Entire Social Business Personality On Your Own Site

by December 5, 2012
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Not long ago, we discussed The Personable Business: Creating your Story with Social Content. One of the points of that discussion was that once you get online, you’ll end up with a social story whether you want one or not, so you may as well be the one writing that story. Businesses are getting used [...]

The Mother of Invention Had More Kids and They All Talk on Social

by July 30, 2012
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It’s 2012. For years, many people have believed this to be the last year of life on earth, thanks to the Mayan calendar. Now an older calendar has been found that goes on for much longer, which leaves Dooms Day believers guessing again. However, if the end of the world is just “the end of [...]

Digital Marketing Shift and The New World Order

by June 7, 2012
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(Manipulating the Monetary Paradigm of the Time/Space Continuum) Ladies and gentlemen, we’re at the boundary of business. We’re walking a tightrope at the forefront of technology and mining the frontier of fiber optic cyberspace. Information technology, social behavior, buyer psychology, the global economy – a slew of volatile, game-changing and disruptive changes have struck our [...]

What’s the REAL Deal on Social Media ROI?

by March 19, 2012
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A lot of people want to know the ROI of social media. It takes a lot of time and energy for social; a wispy, ethereal answer of returns for that investment just isn’t satisfying. Unfortunately, the ROI of social media is much like the ROI of anything else. How much… depends. Gabriella SanninoI love writing about [...]

The Right to Demand Your Social Passwords?

by March 8, 2012

Early in the morning on March 6, 2012, the news poured into the online world from MSNBC.com’s Red Tape section. Government agencies and colleges demand applicants’ Facebook passwords, the headline reads. It seems that SOPA and PIPA aren’t enough; it seems the social arena is one area the government, colleges and employers just can’t leave alone.

There’s No ROI In Owning an Efin iPhone!

by December 8, 2011

We read a lot of stories that talk about how companies are joining social media by the droves, but are they really? I mean, what are they doing? If all they’re doing is opening social accounts and sitting on their professional graveyards, is this really joining social media? I think not.

Avoid the Social Media Graveyard: Social With a Plan

by September 5, 2011

For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes.
I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure.

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