Social media

There’s No ROI In Owning an Efin iPhone!

December 8, 2011

We read a lot of stories that talk about how companies are joining social media by the droves, but are they really? I mean, what are they doing? If all they’re doing is opening social accounts and sitting on their professional graveyards, is this really joining social media? I think not.

Avoid the Social Media Graveyard: Social With a Plan

September 5, 2011

For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes.
I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure.

As Google+ Floods the Internet, Other Updates May Be Missed

July 18, 2011

I was on Google+ before it was open for everyoneThe social world has been on fire since June 28th. Google Plus posts, tweets and chats are pouring steadily into the social sphere at a steady pace, and show no signs of slowing down. You simply can’t keep up with all of them (we’ve tried). Many of these posts are somewhat regurgitated content. They’re about how the particular author is using G+ (what the cool kids are calling Google Plus), what they’ve found, why they love it (or hate it), and so on. A few, on the other hand, are quite simply works of art.

Google Social Search – Tweeted to Numero Uno

July 3, 2011

A while back, we came across an article on Search News Central (SNC) by search geek David Harry, entitled Google Social Search; seriously, WTF people? In this article, Harry asks why social search seems to have been ignored by the SEO industry as a whole. Another article on SEOMoz, by Rand Fish, also discusses these changes. Both articles are worth reading – for the content AND the pretty pictures. However, in the meantime, let’s talk a little bit about Google Social, in terms of optimization and search. In case you haven’t heard the news, there’s a lot going on…

The 4 Layers of Online Brand Marketing

May 5, 2011

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

Monitoring Your Daily Social Media Efforts: A Video Blog

April 21, 2011

In the past, we’ve often recommended videos as a method of content development. “Universal search,” we’ve said, “isn’t something you can ignore.” If you have the resources to reach vertical searches like images and videos, why… Well, our philosophy isn’t “less is more”; our philosophy is “more is more”.

Top 2012 SEO Women Nominees – Add Your Voice Now!

March 31, 2011

It’s March 31st, which means National Women’s History Month is coming to a close. What a perfect time to talk about our 2012 Top SEO Women awards 2010, 2011! First, though, an introduction…

Hunting for the Perfect Social Networking Platform – When HootSuite Sucks

January 27, 2011

Many people spend time talking about what you say when you’re using social media. This isn’t one of those posts. This is a post about what you use for your social media. Most of the ways to talk with people are right in front of you, in this little electronic box; we’ve all embraced social networks in one way or another. I’ve been chatting away with virtual strangers for years, whether in chat rooms, through instant messages and even with AOL. In fact, people have been communicating virtually with others now for more than two decades.

Yes, Mr. CEO – Social Media is Your Friend

December 6, 2010

I’ve been asked by several companies to speak to their PR department about their respective social media presences. As much as I’d love to take them up on the offers, though, I thought I’d at least take the time to figure out the problems they’re having.

Our first Pubcon 2010

November 18, 2010

Arriving in Vegas early Monday morning for Pubcon 2010 was thrilling in many ways. The largest thrill was this being my first conference in the SEO/SEM world. As well, I hadn’t been to Vegas since the early 70’s; I knew I was going to see a city that had grown exponentially.